29 March 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 17













Headlines






IBF targets surrogate political ads
Broadcasters to take stock of the controversy regarding surrogate ads; may pull out such ads voluntarily.

Poll ads: EC lobs ball back to I&B min
the information and broadcasting ministry is in a bind as a broad policy decision cannot be taken based on isolated complaints of surrogate
advertising.

MipTV to focus on advertising this year
MipTV 2004 - the International Television Programme Market - is all set to rock Cannes from 29 March to 2 April.

Rediffusion DYR 'shining' in Colombo
the Sri Lankan office of Rediffusion DYR claims to be going from strength to strength, especially in past nine months.

Yahoo to sport Russian search engine
the company plans to launch Eastern European and Southeast Asian languages including Polish, Turkish, Bahasa, Thai and Vietnamese searches, later this year.

Brand Watch
Pond's ad portrays courage & conviction in women
A look at the new Pond's Dreamflower TVC.

Guest Speak
'You're fired…!' Really?
Domain issues expert Naseem Javed's tongue-in-cheek take on billionaire Donald Trump's bid to patent the term 'You're fired'.

TV Ratings
Top 10 Programmes (7 March 2004 to 13 March 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (7 March 2004 to 13 March 2004)
Star Plus
Ten Sports
DD1
Sony
Sun TV


Source: www.indiantelevision.com
Today's Newsbreakers.......India
Pak win hikes brand value of Men in Blue
Ford VP joins WPP arm
Acer offers sub-Rs 21,000 PC
McDonald's embraces plastic
Coke, Pepsi may soon launch iced tea, cold cofee
Source: The Economic Times
   
Pepsi, Coke may get into iced tea, cold coffee soon
Kerala youth shed no tears over mega serials
Are low EMIs for cars eating into the 2-wheeler market?
ICI India launches 2 exterior brands
Source: The Hindu Business Line
 
Cricket may pull up TV sales by 20%
Colgate finds Close-Up ad too up, close, and plagiarised
Mutual funds become brand conscious
Pepsi to bring Gatorade to India
Source: Business Standard
 
What can the ad agencies learn from the Indian politician?
Source: Agencyfaqs.com
 
Cong ad case with ministry...
Poll ad meet
Source: The Telegraph
 
International News
Cablevision Opens Review For Voom Service
Source: Ad Age
 
Gates: Technology will change advertising
Source:Bostan.com
 
Reps Questions Nielsen Hispanic Ratings
Source: Mediaweek
 
The Hockey Company Nets AHL Deal
Source: Brandweek
 
We Like Jesus Too, Muslim Advertisement Says
Source: CNS News
 
Even in golden age, TV advertising wasn't like this
Source: Haaretz daily
 
Study Findings Show Online Media Lifts Sales
Source: Mediapost.com
 
STATEHOUSE SCENE: New McGreevey ad brings old criticism
Source: Newsday.com
 
Advertising goes digital.
Source: Guam Pacific Daily News
 
Emaar launches big advertising campaign to enhance brand equity
Source: menareport.com
 

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