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In addition to the Russian language version launch, the company
plans to launch Eastern European and Southeast Asian languages including
Polish, Turkish, Bahasa, Thai and Vietnamese searches, later this
year.
Currently available in 25 world properties, Yahoo! Mail Russian
will target the two- three million Russian speaking people in the
US as well as the entire Russian speaking diaspora, comprising approximately
35 million people living outside of Russia in the Commonwealth of
Independent States (CIS) and countries outside the CIS, says a company
release.
In a bid to strengthening its leadership in offering effective
spam control solutions to its users, the company plans to roll out
innovative anti-spam tools. Consumers in markets worldwide now have
free access to AddressGuard. Additionally, international users can
take advantage of the Anti-Spam Resource Center where they can learn
everything they need to know about spam and how Yahoo! Mail's tools
enable their own consumer power. These new anti-spam tools will
be introduced in markets throughout Europe, Asia and Latin America,
says the release.
According to Yahoo vice president of communication products Brad
Garlinghouse, "These enhancements come as consumers have made
Yahoo! Mail the No. 1 Web-based e-mail service in the United States
and international popularity and demand continues to soar. We are
very excited about reinforcing our global leadership by targeting
emerging language markets within the U.S. and internationally and
the upcoming launch of Yahoo! Mail in Russian is a great first step
for us. With the introduction of new anti-spam tools in international
markets, we are providing an enhanced e-mail experience to users
around the world."
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