2 March 2004 Newsletter Subscription Email this Page Volume 9 - Issue No: 98












Media, Advertising & Marketing Watch








Kevin Vaz is ad sales head of Star
Star India senior V-P Kevin Vaz takes over as ad sales head for the entire network at India's lead broadcaster.

PCB to earn $ 22 million from Indo-Pak series
Pak Cricket Board has signed sponsorship deals worth $21 million; $1m more expected from ticket, vending rights sales.

Political ads on TV: After EC rap, I&B blames media
Fazed by the Election Commission's stand --- or non stand --- on political ads on TV and radio, India's information and broadcasting ministry today sought to give a spin to the whole issue saying that a section of the media is to be blamed for the controversy.

Tissot introduces 'Cocktail' range of watches for women
The festival of colours - Holi, is round the corner and to add to the spirit of the festival, Tissot has introduced a new watch - Cocktail - a heady mix of a timepiece and a bracelet which enthuses the mood of young and vibrant women

Star Movies' big one this March is 'Minority Report'
While the issue about it being number one is often challenged by competitors, Star Movies is definitely on a roll this year. With the Oscar ceremony already done with, the channel is ready with the big announcement of this month.


.TV Ratings
Top 10 Programmes (15 February 2004 to 21February 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15 February 2004 to 21February 2004)
Star Plus
Sun TV
Sony


Source: www.indiantelevision.com
Today's Newsbreakers.......India
Cricket series hits TV ad rates for a six
Three Indians on Cannes Lions Ad Fest jury
FMCG firms to take the plunge at TN's 'Kumbh'
Tatas set to unleash global branding drive
Source: The Economic Times
 
Retailers may take Brand India abroad
TV channels try to reclaim lost poll ads
Rajasthan govt to set up tourism board
Saree state of affairs
Hardcell
Source: Business Standard
 
Obit : Remembering Subroto Sengupta
Source: www.agencyfaqs.com
 
HLL Project Shakti To Cover All Rural India
Ad Agencies Focus On Healthcare With New Plans
Apna Bazar In Alliance With Radhakrishna Foodland
Welingkar Starting New School For Retailing
Source: The Financial Express
   
   
Malaysian tourism board, Tag Heuer team up to promote Formula One
Study sees 220 malls by 2006
Discount chain to retail fashion, lifestyle brands
Creative minds await corporate sponsorship
Nilgiris tea producers join hands; to launch Nilma brand
Titan to market Tommy Hilfiger designer watches in India
Source: The Hindu Business Line
International News
3 Finalists Remain for Verizon Wireless
Source: Adweek
   
How About This Beer Label: " I'm in Advertising!"
Source: Fast Company
   
Pearson sees recovery in advertising market
Source: Channel News Asia
   
CDC ad campaign to get kids to play outside
  Source: USA Today
Should You be Advertising Your Services.
Source: WebProNews
   
Cannabis campaign costs government £1m
Source :Media Guardian
 
Year after shake-up, Interpublic is still recovering as competitors surge
Pfizer ad prompts talk on Sanofi-Aventis battle
  Source: International Herald Tribune
   
Airlock takes treehugging to new levels for Diesel
Source: Digital Bulletin
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