18 March 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 10












Top Story






Conserve Water TVC contest winners to go to Cannes
 Earth Communications Office India which had launched a nationwide contest for a 30-second or less commercial on the theme of Conserve Water in December 2003 have announced five television commercials (TVC) as the winners of the contest.


Headlines
Starcom adds global media strength to Saatchi in New Zealand
Saatchi & Saatchi's New Zealand clients will gain access to the world’s largest and most sophisticated media planning and buying services through a deal that was announced in Auckland .

Madison Media wins Rs 500 million Marico account
Following a multi-agency pitch involving Maximise (Group M), Carat, Madison Media and Incumbent Agency - Mediacom (Media unit of Grey Worldwide); Sam Balsara's Madison Media yesterday bagged the media responsibilities covering both planning and buying of Marico.

ESS claims excellent sponsor response to Formula One
Sports broadcaster ESPN Star Sports (ESS) has that this seasons Formula One is a big hit with the sponsors.

In-film placement in Indian movies scoffed at Frames
MUMBAI: The opening statement, "It's a win-win situation for advertisers if they pitch in their products in films," set the tone of the session: 'Untapping Opportunities between Movies and Marketing.'

TV Ratings
Top 10 Programmes (29 February 2004 to 6 March 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22 February 2004 to 6 March 2004)
Star Plus
Sony
Sun TV
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Colgate Marketing VP quits
Partywear's Denimite for Lee in India
Gen Y, go get haute... it won't pinch
Bollywood losing millions without in-film ads
Auto ads take centre stage during second ODI
Source: The Economic Times
 
S S Kanoria plans leisureplex launch
Source: Business Standard
 
Abby 2004 Countdown: Enterprise has limited, but good entries – Bhupal Ramnathkar
IOCL empanels Rediffusion for creative duties
Source: afaqs
 
P&G May Not Respond To HLL Cuts
Lintas IMAG Forms Executive Council
Madison Wrests Marico Account From Mediacom
Source: The Financial Express
   
AIR, DD to highlight `Shining India'
Indian cos lack focus on Web strategy: Survey
RK Swamy releases `Guide to urban markets'
JWT bags Pinnacle Info account
Marico plumps for Madison to handle media
US-based ad co Be International forays into India
Ten Sports' move to hike ad rates may hit roadblock
Source: The Hindu Business Line
International News
   
Gm's Michael Browner Retires
FTC, Senators, Ad Groups Argue Over Media Violence
Marathon Ashland Awards Account To Wyse Advertising
Nestle's $1.5 Billion Media Account In Review
Source: Ad Age
 
Starbucks, HP Join For In-Store Innovation
SBC Breaks Dish Work
  Source: Brand Week
 
   
Nielsen and Ad Agencies in Bitch Fight Over Ratings, New Model Will Emerge
Source : www.adrants.com
 
Earthlink, CP+B in Talks on Creative
Lazar Steps Up as GM's Browner Retires
Ad Groups Oppose Anti-Violence Measures
Source: Adweek
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