Starcom adds global media strength to Saatchi in New Zealand

MUMBAI: Saatchi & Saatchi's New Zealand clients will gain access to the world’s largest and most sophisticated media planning and buying services through a deal that was announced in Auckland .



From 1 June 2004 Starcom New Zealand part of media specialist agency Starcom MediaVest Group will assume responsibility for Saatchi & Saatchi’s media departments in New Zealand. All of the Saatchi & Saatchi media team will transfer to the new agency which will be managed as a fully-integrated, but independently run operation.

Former Colenso, Mojo and McCann Erickson media head, Paul Maher is returning to New Zealand to take on the mantle of CEO. Since 2002 Maher has been the CEO for Starcom MediaVest Group in Canada. Alistair Jamison the formerly media director at Saatchi & Saatchi will be the new GM of Starcom New Zealand. Alistair will have strategic oversight of the critical Customer Insights part of Starcom’s service offering.

Saatchi & Saatchi CEO Andrew Stone was quoted in a company release saying that this is an important strategic move to increase the value of the agency’s service offering to New Zealand clients. “Our clients now have access to not only the best creative services, but exposure to leading edge international thinking in media strategy and buying.

“Starcom will help us keep our clients up-to-date with the latest global knowledge, strategies and resources for building strong and meaningful connections with their customers.” Starcom Group director Kevin Malloy who will oversee Starcom’s New Zealand and Australian operations says that in the global context of fragmenting markets, technology developments and new media channels, Starcom encourage their clients to move beyond the traditional media metrics. It also offers new measurement tools and a research orientation focussed on strategic planning and a more effective return on client investment.

Malloy added that Starcom New Zealand will be closely linked with the number one ranked Australian operation to ensure a strong trans-Tasman offering. “Over the next 12 months we will concentrate on providing Saatchi & Saatchi clients with the benefits of being linked with the latest international thinking and tools. Clients will continue to be served by their dedicated team but will gain from greater consumer insights and our world class resources.”

The Starcom MediaVest Group has 136 offices in 77 countries and manages over $18 billion of advertising revenue every year. Its clients include P&G, Coca-Cola, General Motors, McDonalds and Kraft.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories