25 June 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 80
Media, Advertising & Marketing Watch










Tam India makes a breakthrough at WAM
The team from Tam Media Research India is on cloud nine after creating history at the WAM (World Audience Measurement) Conference held in Geneva from 13 - 18 June.

Special Report
Personalities dominate election coverage
The issues took a back seat, while personalities, personal attacks, controversies took lead: A CFAR study

'Discovery to launch 3 lifestyle chnls'
Report says India launch of the channels within next 90 days. To target general adult, male & female demos.

Internet & Online Ass. aims 100m users by 2007
Indian portal biggies HT.com, Indiatimes.com, MSN.co.in, Rediff.com, Sify.com and Yahoo.co.in and the online media agency Mediaturf have come together to form a body called the Internet and Online Association (IOA). The IOA which was set in January this year was formally launched in Mumbai today.

Sun to launch music, movie channel
The Kalanithi Maran headed Sun Network is set to launch two more channels - one each in Telugu and Malayalam.

TV Ratings
Top 10 Programmes (6 June 2004 to 12 June 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (6 June 2004 to 12 June 2004)
Star Plus
Sony
Sun TV
Gemini TV
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Cannes Lions For Youngest & Oldest Ad Media Entities
Online Ad Revenue May Touch Rs 100 Cr
Source:Financial Express
   
Lowe and Saatchi make a splash on ad film chart
Big Mac lovin' it, but chief in search of editors
NEC Corp. website gets Cannes Cyber Grand Prix
Source: Economic Times
   
AOL buys Advertising.com for $435 mn
Napster, Best Buy in marketing deal
Source:Times Of India
 
Nokia initiates campaign on mobile imaging
Piyush unfazed
Rani Mukherjee to endorse Nestle Munch
Consumer body digs up dirt on detergents
Source: Hindu Business Line
   
Banks raise the pitch, adspend up 60%
Source:Business Standard
 
Saatchi, Lowe keep India in Lion hunt with four Film nominations
What is refreshing is that words are being used in new ways Cannes Special!
Source: Agency Faqs
International News
Appeals Courts Blocks Media Consolidation Rules
Photos Of The Cannes Party Scene
International Ad Festival News
Source: Ad Age
   
AOL Buys Advertising.com for $435 Million
  Source:www.SiliconValley.com
   
INDONESIA: Presidential candidates violate TV ad regulations
  Source: Asia Media
   
Mitsubishi's Mareski to Step Down
Santa Monica Indies Add Ikea Chores
Hill, Holliday Adds New-Business Firepower
Y&R Keeps 7Up After Challenge
  Source : Ad Week
   
McDonald's credits ads for lifting sales
  Source : IHT
Advertisers Plan First Enhanced TV Meeting, Generate Keen Interest, Some Anxiety
'Adware' Domain Wears Out Advertising Software Company
Mag Researcher To Gauge Reader Involvement, Ad Effectiveness
Rich Media Tech Firm Could Snare A Coveted Cannes Lion
  Source : Media Post
   
Global ads aim for one brand, image
  Source: USA Today
   
Saatchi buys ship from the skip
  Source : Telegraph
   
Emaar ad campaign brings Dubai to Beirut
  Source: Lebanon Daily Star
   
CASHING IN: Rise in cable viewership leads to rise in ad revenue
  Source: www.journalnow.com
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