Internet & Online Association aims 100 m users by 2007

MUMBAI: Indian portal biggies,,,, and and the online media agency Mediaturf have come together to form a body called the Internet and Online Association (IOA). The IOA which was set in January this year was formally launched in Mumbai today.

IOA has set a target to get a 100 million Internet users in India by 2007.

IOA is a non-profit organisation which has been registered under the Societies Act, 1986 with the key objective of expanding and enhancing content and business realisation through online advertising, e-commerce and mobile advertising.

The executive council members of IOA include, chairman V V Kannan, joint vice chairman Neville Taraporewalla and V Ramani, secretary Upen Rai and treasurer Aninda Shome.

IOA hopes to achieve 100 million Internet users in India by 2007 through a multi-pronged strategy covering: mass communicating the time and cost savings generated by using the Internet, delivering best-in-class research and strategic inputs to the industry, encouraging the adoption of global standards and guidelines that increase customer confidence, marketing and promoting the industry by diseminating research and white papers, organising events and media campaigns, developing educational material through global and national partnerships to raise the level of knowledge among users and partnering with the government and trade bodies to inform and shape policies and legislations that affect the industry.

Speaking on the occasion, IOA chairman and Sify interactive services president V V Kannan said, "The impact of technology is seen only when it benefits a substantial portion of the population. We believe that the target of 100 million users by 2007 is possible and IOA will work towards this objective. At that size India will be one of the top five Internet markets in the world."

He further added, "The online industry depends on advertising as the major source of revenue. More and more marketers are using the Internet and we see the potential for a one billion rupees online advertising business in the next 12 months. With the increase in penetration, this can grow to a few billion in the next three years."

Commenting on IOA's objective of increasing direct value to members, IOA president Preeti Desai said, "IOA aims to empower Indians by setting up standards that encourage transparency and protect privacy. We are also committed to creating a secure, safe and dynamic environment for children and teenagers."

An upbeat Kannan said, "There should be a time in the future when people will talk about B.I. (Before Internet) and A.I. (After Internet) instead of B.C. (Before Christ) and A.D. (After Death).

Kannan said that the online revenue market has gone up from Rs 450 million last year to Rs one billion. Also on the agenda of IOA was to build consumer trust by setting up a standard that would encourage transparency and protect privacy.

The growth of the Indian online industry is projected at 2.5 per cent from 0.5 per cent of the total spends in the next three years.

IOA is looking at getting all the portals on board. Desai said, "The membership fee for IOA is Rs 400,000. We are looking at having all vertical, horizontal, niche and commerce portals on IOA. The membership fee is steep initially but we are looking at a lot of mobile and ecommerce initiatives, research in the near future and hence we are hoping that with revenue coming in from those channels, the membership fee will subsequently reduce."

IOA is a platform to build a strong online market and this organisation was born out of the desire to build a collaboration between various portals.

Latest Reads
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories