22 June 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 77
Special Report










At the movies, it's lights, camera, marketing!
Marketing equations are undergoing a change in Bollywood. It is now market or let lady luck take care of your film!

Media, Advertising & Marketing Watch
MSN to try innovation in online advertising in the US
The Microsoft Network (MSN) aims to ignite innovation in online advertising with a new programme in the US.

UTV's IPO planned for post-September
Ronnie Screwvala consolidates shareholding pre-IPO to 54 % through buyback from News Corp, CDPQ.

Zee TV president Sunil Khanna resigns
Assisting with creative responsibilities in Khanna's place are Bollywood personalities Sudhir Mishra and Viveck Vaswani.

Nielsen wins Swedish TV ratings contract
Nielsen Media Research has won a new, seven-year contract to provide television audience ratings in Sweden with effect from September 2005, the terms of which will run through to August 2012.

TV Ratings
Top 10 Programmes (30 May 2004 to 5 June 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30 May 2004 to 5 June 2004)
Star Plus
Sony
Sun TV
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Oxyrich: Which Way Will The Wind Blow?
Procter & Gamble Aims Marketing Campaigns At Black Consumers
Tatas, LIC, AirTel Shift Media Buying Ops To New Agencies
‘Free’ Pizza Challenge Stirs Domino’s India
Source:Financial Express
 
HLL enters kids' personal care mart
Source:Business Standard
 
Detergent price war: LG Care takes on P&G
Source:Times Of India
   
It’s a bad, ad world
Source:Indian Express
L'Oreal, Godrej top spenders on hair dye ads
Gaitonde shoes to return through multi-brand outlets
Source: Hindu Business Line
   
It's an Indian monsoon in Cannes
Source: Economic Times
 
Twenty-seven Indian entries in Cannes shortlist; O&M leads with 12 nominations
Getting eyeballs is our Lakshya: CNBC-TV 18
Business not as usual :Cannes Special!
Cannes Zindabad! India isn’t doing too badly; 16 in shortlist :Cannes Special!
Source: Agency Faqs
International News
Henkel Seeks Agency For Corporate Branding Work
Nissan Opens Review For $50 Million Hispanic Account
Cannes Grand Prix Prediction: Apple Ipod Ad
Adage.Com's Voices Of Cannes Preview The Festival
Photos From Cannes Lions Day One
Unprecedented Crowds Jam Day One Of Cannes
Source: Ad Age
   
U.S. Print Circulation Scandals Shake Advertisers
  Source:Reuters
   
Nightmare on Madison Avenue
  Source: Fortune
   
Cannes You Say Ooh-La-La?
  Source: USA Today
   
Broadband Expansion Fuels Rebirth in Online Advertising Market
  Source : Ad Week
Newspapers Face Crisis In Circulation Confidence
AOL Music Scores Frito-Lay's Dorito For First View
CAB Sings 'We Are The World,' Targets Multicultural Buys
Online Political Ad Spending Could Double This Year, Say Political Consultants
  Source : Media Post
   
AT&T Wireless Tests Texting Promos with Kellogg, McDonald's
New CEO For Alan Taylor Communications
  Source :Brandweek
   
Nissan Reviews Hispanic Ad Business
Mitsubishi Aims to Drive Home 'Feel'
  Source : Ad Week
   
Telegraph continues home exhibition sponsor deal
MRG conference speakers unveiled
  Source: Media Week (UK)
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