| "We had excellent submissions for this tender,
and we took great care in evaluating them to find the best TV Audience
Measurement System in the world," said MMS CEO Hans Öberg.
"Overall, Nielsen, who is our present supplier, provided the
best solution. As the television viewing environment becomes ever
more complex and more challenging to measure, we are pleased to be
continuing our relationship with Nielsen."
"Against stiff competition, Nielsen presented us with a highly
compelling case to retain the television audience measurement contract
for Sweden. Nielsen demonstrated to us an all-round ability to successfully
evolve television audience measurement in Sweden, recognising the
technological challenges that lie ahead. It is imperative for the
Swedish television industry that we are able to keep pace with the
way peoples’ viewing is changing, and that viewing on all platforms
is measured correctly. We have absolutely no doubt that Nielsen
will continue to provide this service to the very high standard
that it has done in Sweden since 1993," added Öberg.
Nielsen Media Research International chairman and CEO Robert L
McCann said, "We are extremely pleased with this decision,
the clear message it sends about the quality of our services, and
the fact that we will be able to extend what has been a highly successful,
10-year-plus partnership with the Swedish broadcast industry. The
decision reaffirms the faith and trust the industry places in our
service, and underscores our unwavering commitment to providing
the highest-quality, most reliable TV audience information possible
– in Sweden and around the world."
Nielsen Media Research Managing Director Europe Charles Fulton
was quoted in an official report saying, "The Swedish television
industry required a service with the flexibility to meet its changing
needs in the coming years. As our relationship has shown over the
past decade, Nielsen Media Research proved to be just the company
they were looking for."
Under the new agreement, Nielsen Media Research will introduce
a comprehensive range of measures, which will continue to protect
the sound television ratings currency that has already been established
in Sweden, through the lifetime of the new contract, offered the
release.
In particular these would include:
a) An enhanced sample design with a 20 per cent larger sample,
bringing the reporting sample up to 1,200 homes.
b) Advanced, non-intrusive metering which includes the new Nielsen
S6000 meter, and
c) New measurement technologies founded on the proprietary Nielsen
Active/Passive system.
"Our focus has been to offer greater reliability of reporting
for smaller audiences; encourage improved panel compliance and to
provide the most complete digital measurement available. Also, the
industry’s decision to renew with Nielsen means that broadcasters,
advertisers and agencies will have an uninterrupted service through
to at least 2012, making continuous trend analysis possible during
and after the transition to the new contract," stated Fulton.
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