MAM

Nielsen Media Research wins Swedish TV ratings contract

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2016/04/28/neilsen.jpg?itok=QzkClMdB

MUMBAI: Nielsen Media Research has won a new, seven-year contract to provide television audience ratings in Sweden with effect from September 2005, the terms of which will run through to August 2012.

In an official release, Nielsen said that the Swedish industry television company, Mediamätning I Skandinavien AB (MMS), which is owned by all the major TV companies and media agencies in Sweden, awarded the contract following a thorough evaluation of Nielsen Media Research and other service providers. Nielsen Media Research has provided TV ratings in Sweden to MMS since 1993.

"We had excellent submissions for this tender, and we took great care in evaluating them to find the best TV Audience Measurement System in the world," said MMS CEO Hans Öberg. "Overall, Nielsen, who is our present supplier, provided the best solution. As the television viewing environment becomes ever more complex and more challenging to measure, we are pleased to be continuing our relationship with Nielsen."

"Against stiff competition, Nielsen presented us with a highly compelling case to retain the television audience measurement contract for Sweden. Nielsen demonstrated to us an all-round ability to successfully evolve television audience measurement in Sweden, recognising the technological challenges that lie ahead. It is imperative for the Swedish television industry that we are able to keep pace with the way peoples viewing is changing, and that viewing on all platforms is measured correctly. We have absolutely no doubt that Nielsen will continue to provide this service to the very high standard that it has done in Sweden since 1993," added Öberg.

Nielsen Media Research International chairman and CEO Robert L McCann said, "We are extremely pleased with this decision, the clear message it sends about the quality of our services, and the fact that we will be able to extend what has been a highly successful, 10-year-plus partnership with the Swedish broadcast industry. The decision reaffirms the faith and trust the industry places in our service, and underscores our unwavering commitment to providing the highest-quality, most reliable TV audience information possible  in Sweden and around the world."

Nielsen Media Research Managing Director Europe Charles Fulton was quoted in an official report saying, "The Swedish television industry required a service with the flexibility to meet its changing needs in the coming years. As our relationship has shown over the past decade, Nielsen Media Research proved to be just the company they were looking for."

Under the new agreement, Nielsen Media Research will introduce a comprehensive range of measures, which will continue to protect the sound television ratings currency that has already been established in Sweden, through the lifetime of the new contract, offered the release.

In particular these would include:

a) An enhanced sample design with a 20 per cent larger sample, bringing the reporting sample up to 1,200 homes.

b) Advanced, non-intrusive metering which includes the new Nielsen S6000 meter, and

c) New measurement technologies founded on the proprietary Nielsen Active/Passive system.

"Our focus has been to offer greater reliability of reporting for smaller audiences; encourage improved panel compliance and to provide the most complete digital measurement available. Also, the industrys decision to renew with Nielsen means that broadcasters, advertisers and agencies will have an uninterrupted service through to at least 2012, making continuous trend analysis possible during and after the transition to the new contract," stated Fulton.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/Kunal-Madhukar.jpg?itok=_VYqvmli
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anurag.jpg?itok=svdNEKHU
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories