Nielsen Media Research wins Swedish TV ratings contract

MUMBAI: Nielsen Media Research has won a new, seven-year contract to provide television audience ratings in Sweden with effect from September 2005, the terms of which will run through to August 2012.

In an official release, Nielsen said that the Swedish industry television company, Mediamätning I Skandinavien AB (MMS), which is owned by all the major TV companies and media agencies in Sweden, awarded the contract following a thorough evaluation of Nielsen Media Research and other service providers. Nielsen Media Research has provided TV ratings in Sweden to MMS since 1993.

"We had excellent submissions for this tender, and we took great care in evaluating them to find the best TV Audience Measurement System in the world," said MMS CEO Hans Öberg. "Overall, Nielsen, who is our present supplier, provided the best solution. As the television viewing environment becomes ever more complex and more challenging to measure, we are pleased to be continuing our relationship with Nielsen."

"Against stiff competition, Nielsen presented us with a highly compelling case to retain the television audience measurement contract for Sweden. Nielsen demonstrated to us an all-round ability to successfully evolve television audience measurement in Sweden, recognising the technological challenges that lie ahead. It is imperative for the Swedish television industry that we are able to keep pace with the way peoples viewing is changing, and that viewing on all platforms is measured correctly. We have absolutely no doubt that Nielsen will continue to provide this service to the very high standard that it has done in Sweden since 1993," added Öberg.

Nielsen Media Research International chairman and CEO Robert L McCann said, "We are extremely pleased with this decision, the clear message it sends about the quality of our services, and the fact that we will be able to extend what has been a highly successful, 10-year-plus partnership with the Swedish broadcast industry. The decision reaffirms the faith and trust the industry places in our service, and underscores our unwavering commitment to providing the highest-quality, most reliable TV audience information possible  in Sweden and around the world."

Nielsen Media Research Managing Director Europe Charles Fulton was quoted in an official report saying, "The Swedish television industry required a service with the flexibility to meet its changing needs in the coming years. As our relationship has shown over the past decade, Nielsen Media Research proved to be just the company they were looking for."

Under the new agreement, Nielsen Media Research will introduce a comprehensive range of measures, which will continue to protect the sound television ratings currency that has already been established in Sweden, through the lifetime of the new contract, offered the release.

In particular these would include:

a) An enhanced sample design with a 20 per cent larger sample, bringing the reporting sample up to 1,200 homes.

b) Advanced, non-intrusive metering which includes the new Nielsen S6000 meter, and

c) New measurement technologies founded on the proprietary Nielsen Active/Passive system.

"Our focus has been to offer greater reliability of reporting for smaller audiences; encourage improved panel compliance and to provide the most complete digital measurement available. Also, the industrys decision to renew with Nielsen means that broadcasters, advertisers and agencies will have an uninterrupted service through to at least 2012, making continuous trend analysis possible during and after the transition to the new contract," stated Fulton.

Latest Reads
Qatar Airways launches Hollywood-style campaign 'A World Like Never Before'

Qatar Airways started the new year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Conceived and created by 180 Kingsday – Qatar Airways’ agency on record – and produced by London production company, Ridley Scott Associates Films, the...

MAM Marketing MAM
Niine launches period tracker app in Hindi, English

Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app. The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary...

MAM Marketing Brands
Ipsos Study 74% Indians are content with their current body weight

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM
91% Indians to spend more on e-com sites in 2019

Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019.

MAM Marketing Brands
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai.

MAM Marketing Brands
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan

Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It...

MAM Marketing Brands
IWC celebrates new Pilot's watches launch in Geneva

IWC Schaffhausen celebrated the launch of its new Pilot’s Watches with an exclusive gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests had the chance to admire a true icon of British aviation – the Spitfire – and ring in the year of Pilot’s Watches...

MAM Marketing Brands
Rohitash Srivastava named Planning Head, Ogilvy North

Ogilvy Gurugram has appointed Rohitash Srivastava as the head of its planning unit.

MAM Marketing MAM
Dentsu Impact launches new campaign for Mobiistar

Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the launch campaign for Mobiistar X1 Notch.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories