23 July 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 1















Media, Advertising & Marketing Watch











ESS interactive show targets mobile users
ESS & OnMobile launch interactive programme through which people can interact with ESS commentators during Asia Cup.

NRS Council invites applications to undertake NRS '04
National Readership Studies Council, an autonomous division of Audit Bureau of Circulations, has invited application from market research organisations to undertake the next National Readership Survey 2004.

HK-Malaysia twin-destination package for Indians
The Hong Kong Tourism Board (HKTB) and Tourism Malaysia have tied-up in India to promote a twin-destination package in partnership with the Malaysia Airlines.

Fame Adlabs spins the web
Fame Adlabs, Andheri, in suburban Mumbai, is all set to cash in on the return of the Spiderman with Spiderman-2 beginning with an exclusive ticketed premier on July 22 at 10.30 pm.

Mudra denies newspaper report linking it to talks with OMD
Reacting to a news article - "Omincom, Magna set for foray in India" - that appeared in a financial daily yesterday, Optimum Media Solutions (OMS) has issued the following statement."Optimum Media Solutions (OMS) would like to state that at this current moment, we are not in any discussion with OMD - an Omnicom company.

TAM ADEX Asia Cup 2004 Brand Scorecard
Activity Reports for ALL Brands - Updated throughout the day!

TV Ratings
Top 10 Programmes (4 July 2004 to 10 July 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (4 July 2004 to 10 July 2004)
Star Plus
Sun TV
Sony Entertain
Gemini TV

Source: www.indiantelevision.com

Today's Newsbreakers.......India
Turner to focus on merchandising to up revenue
Cartoon Network plans Toon games event in four cities
Zero distance
Hard campaign against soft drink giants
Nestle `corrects' KitKat prices to industry benchmark levels
Source:The Hindu Business Line
   
Initiative wins 3M India's media account
After STAR, Sony rejigs 8-9 pm band too
Cartoon Network, POGO pump up to retain leadership
Source:Agency Faqs
Utterly butterly Bollywood
Swamy to be the new President of AAAI
Tam's new service for Asia Cup
Source: The Economic Times
 
Brands try to swing with Spider-Man 2
Amul to launch new chocolate brands
AG Krishnamurthy: Simple solutions to problems
Source:Business Standard
 
Probe proposal to give toilet ad contract to Sulabh: Gupta
Source: Indian Express
International News
Subaru: Final List Remains in Flux
Delta Air Lines Reaches Out to Agencies
  Source : Ad Week
   
'Bon Appetit' Publisher Replaced
Gruner & Jahr Shuts Magazine Development Unit
Three Agencies Continue In Subaru Ad Review
Source: Ad Age
   
Ex-Sky heads set up rival iTV ad offering to Zip TV
  Source : New Media Age
   
TV show nixed for advertising
  Source: Ha'aretz, Israel
   
Human Chain Ad To Air
  Source: Nisrael National News
Wireless Carriers Settle Charges Over Misleading Ads
OfficeMax' 'Rubberband Man' Bounces Back
Allstate Pumps Up Olympic Effort
Oakland Raiders Top NFL Merchandise List
Coors And Molson Close To Announcing Merger
  Source : Brandweek
   
Ofcom rules out food ad ban
  Source: Media Week (UK)
   
$3.4 Billion In Traditional Ad Sales Propel Viacom's Q2 Results, Company Leads Ad Expansion
Nielsen Creates Dual DVR Currency, Will Issue 'Live-Only' And 'Live' Plus 7-Day Ratings
  Source: Media Post

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