14 July 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 94















Adex Analysis










Perfume advertising on TV dipped 18% in 2003
Advertising in the perfumes category marks a dip by 18 per cent in 2003 compared to 2002.

Special Report
Tracking the working woman
Lintas Media study shows that media habits of working women closer to that of their male counterparts than women at home.

Media, Advertising & Marketing Watch
WPP lone suitor as Publicis withdraws Grey Global bid
In a move that has stunned the advertising and media world, the Publicis Group yesterday declared it would not be bidding for Grey Global advertising group. This in turn means that the only potential bidder for the agency is now Sir Martin Sorell's WPP.

BBC Broadcast to attend Promax India conference
BBC Broadcast, the BBC's creative agency, will attend the first-ever Promax India, including a panel session from senior account director Jill Lindeman.

Radio Mirchi partners with 'Dabbawallas'
Peta serves legal notice to O&M, Hutch for ad

Oobe, Revlon tie-up for discounts on Oobe garments
Hutch launches multimedia mobile services in Punjab

TV Ratings
Top 10 Programmes (27 June 2004 to 3 July 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27 June 2004 to 3 July 2004)
Star Plus
Sony Entertain
Sun TV
MAX
Gemini TV
Zee Cinema
Source: www.indiantelevision.com

Today's Newsbreakers.......India
O&M Chennai bags Nippo account
JWT scripts a shop for film stories
Kellogg's caught in `Spider mania' — Launches web-shaped cereals
Radico Khaitan signs up Katrina Kaif
Mediaware Infotech ties-up with AAG
Ford launches customer loyalty scheme
Source:Hindu Business Line
 
   
Celebrating 100 years of Indian ads
Source:www.keralanext.com
 
PETA threatens to sue Hutch on parakeet
Source:www.newkerala.com
Procurement pros to fight for space on Ad Street
Godrej & Boyce wins case against Whirlpool
Source: Economic Times
 
Mediaware Offers Lower Rates To AAG Members
Source: www.cxotoday.com
 
UT Ramprasad quits Euro RSCG
Manish Bhatt and Raghu Bhat quit Ambience to join McCann-Erickson
Source:Agency Faqs
 
Why you can't 'brand' Tollywood stars
Source: Times of India
 
Amit Khanna: Lights, action, hard sell
Source: Business Standard
International News
Burger King Names Brenneman CEO
Publicis' Levy Won't Consider Grey Bid
Porter Novelli Wins PR Contract With USDA
  Source : Ad Week
   
Burger King Names Ceo
Kerry-Edwards Adds African-American Shop To Roster
Source: Ad Age
   
The Test grabs Sure sponsorship
  Source : Media Week (UK)
   
'No' to anti-war ad in Times Square
  Source: Electric New Paper
   
Spyware Researcher Issues Critical Report
  Source: Media Post
KOREA: Corporate ad spending drops for first time in four years
  Source : Asia Media
   
Farsons Advertises On MTV
  Source : Malta Star
   
Advertising expenditures on the rise: Report
  Source : Business Day Newspaper
   
Govt's advertising bill hits $40m: ALP
  Source :The Age
   
ANA President Asks Nets to Reconsider Ad Integration Fee:
Ad boost drives newspaper results higher
  Source: Boston Globe

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