BBC Broadcast to have major presence at Promax India

MUMBAI: BBC Broadcast, the BBC's creative agency, will attend the first-ever Promax India, including a panel session from senior account director Jill Lindeman.

Lindeman will introduce some of the latest television advertising and promotional techniques quite popular in North America and part of Europe in a two-day session titled "New Ways to Engage Your Viewers," to be held in Mumbai at the JW Marriott, 19-20 July, 2004. is the online media partner for the first-ever Promax&BDA India Conference and Awards, which will feature two jam-packed days of over 20 world-class international and local speakers, hands-on workshops and awards.



India’s ongoing channel explosion means differentiation, branding and viewer loyalty are under constant pressure. Whether it’s news, general entertainment, movies, sports or kids’ channels, the struggle is the same – how to turn up the volume on the message, the solutions for all this and more will thrashed out at Promax&BDA India 2004.

Lindemans'panel session will look at the current state of television advertising in order to define three areas, that affect viewers' behaviour: compression, which reflects the overexposure of messages in the marketplace; connectivity, which represents the varied methods by which people are accessing media namely TV, web, mobile phones, etc.; and Control, which is reflective of the vast control audiences now have over their media for example greater number of channels, digital video recorders, satellite offerings and Internet.



Lindeman's panel session will feature the latest and innovative concepts from around the world, in order to demonstrate creative uses of technology and air time to advertise and promote, which include: product placement, Sponsorships and Advertiser-funded programming and Lower-third promotional platforms. Lindeman will also offer some of the creative examples of these new forms of advertising and promotion from around the world, in addition to investigating how the influx of personal video recorders (PVR) has affected marketers.

"As a major player in the global broadcasting world we felt it was imperative to play an important role at this gathering as we want to work directly with the broadcast companies in this expanding market using the knowledge we've collected over the years," Lindeman is quoted in media reports saying.

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