IBF to accredit ad agencies
The Indian Broadcasting Foundation (IBF), an apex body of broadcasting
companies operating in India, has decided to go in for its own accreditation
of advertising agencies, including those that are not members of the
Triple As of I (Advertsisng Agencies Association of India).
Media,
Advertising & Marketing Watch
Max's
brand ambassador Kapil Dev visits Mumbai schools
Max's next major cricket event is the ICC Under 19 World Cup. The
event kicks off on 16 February. To create awareness it has been taking
its brand ambassador former all rounder Kapil Dev to various corners
of the country.
Big money on 'Friends' finale
What is so special about Friends grand finale? First is the super
secrecy shroud around the final episode, then the media frenzy to
get the parting quote of the six, and the last is the 30 second ad
spot rates.
Pryor
& Associates kicks off 2004 with new accounts
International marketing and public relations firm Pryor & Associates
which has its headquarters in Los Angeles, has started off 2004 on
the fast track, winning new public relations accounts and assignments.
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