28 January 2004 Newsletter Subscription Email this Page Volume 9 - Issue No: 75













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IBF to accredit ad agencies
The Indian Broadcasting Foundation (IBF), an apex body of broadcasting companies operating in India, has decided to go in for its own accreditation of advertising agencies, including those that are not members of the Triple As of I (Advertsisng Agencies Association of India).
Media, Advertising & Marketing Watch
Max's brand ambassador Kapil Dev visits Mumbai schools
Max's next major cricket event is the ICC Under 19 World Cup. The event kicks off on 16 February. To create awareness it has been taking its brand ambassador former all rounder Kapil Dev to various corners of the country.
Big money on 'Friends' finale
What is so special about Friends grand finale? First is the super secrecy shroud around the final episode, then the media frenzy to get the parting quote of the six, and the last is the 30 second ad spot rates.
Pryor & Associates kicks off 2004 with new accounts
International marketing and public relations firm Pryor & Associates which has its headquarters in Los Angeles, has started off 2004 on the fast track, winning new public relations accounts and assignments.
 
Jerry Brandt to head Synovate's media research unit in US
Global research firm Synovate has named Jerry Brandt as the head of its media and entertainment research unit for America.
 
Ad Mad World
And here's to a brand new start….

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Making pitches over the airwaves: Some pitfalls that advertisers should avoid
Zee Telefilms Advertising revenues: A good script
Source: Business Standard
   
Cricket: Wrong man from Pak selling the right deal
Source: The Hindustan Times
   
NDTV Media looks to expand operations
Lokmat to relaunch Kolhapur edition
Ajit Shah to lead RKSwamy's northern operations as executive director
Interview with Praveen Kenneth, managing director, St Luke's
Source: www.agencyfaqs.com
Marketing politics: the big war is looming
Creative biggies turn spin doctors
It's time for political market research
Attractive salaries draw the top talent in agencies
Making sense of the voting public
Mudra loses Samsung media buying account
Source: The Economic Times
   
Latest Challenge For Telecom Companies: Retaining Their Customers
Source: The Financial Express
 
International News
Runner takes 118 image fight to court
Mother cuts dramatic Miramax deal
Pressure grows for curbs on junk food ads
Source: MediaGuardian.co.uk
   
Marketers Irked By 'Creative Arrogance' Of Ad Agencies
Source: AdAge
   
Britney, Beyonce, Pink star in Pepsi ad
Source: u.dailynews.com
   
General Mills Puts $21M Behind New Cheerios
Hilfiger's Destiny Is With Beyonce
Cadillac Drives Big Game Marketing
Miss Piggy Gets Jiggy For Pizza Hut
Subway Takes Atkins To SBXXXVIII
Source: Brandweek
   
Digital Kitchen Delivers 'The Sopranos' Promo Campaign
Source: www.uemedia.net
FCC Hits Clear Channel With Record Fines
BBDO Teams Simpson, Muppets for Pizza Hut
Burnett's Antonucci Joins McCann-Erickson
Source: Adweek
   
Study: Big Game Really Is A Super Ad Bowl, And An Uncluttered One Too
Source: www.mediapost.com
   
Internet advertising grows: are habits changing ?
Source: www.it-director.com
   
Survey: Consumers Still Prefer Communication by Mail
Source: www.dmnews.com
   
Kerry launching multistate advertising blitz Wednesday
Source: www.sfgate.com
 
New Zealand: Advertising boom set to continue
Source: www.nzherald.co.nz

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