| The firm will launch Wine Network TV, the world's
first and only 24/7 interactive television network dedicated to everything
related to wine and today's wine enthusiast lifestyle. The new network's
programming covers a broad range of wine-related themes, including
food, travel, fashion, health, art and culture, entertainment, and
more. Wine Network TV is all set to launch officially this year in
the United States, Europe, and Asia, with Pryor & Associates mapping
out and executing strategic publicity plans for each territory.
In another significant development, Pryor & Associates has also renewed
its agreement with PROMAX&BDA, the global non-profit association
dedicated to advancing the role and effectiveness of promotion marketing
and design professionals in the electronic media. Pryor's big assignment
is to handle corporate communications and related marketing assignments
for PROMAX&BDA's annual conference, which will be held at the
New York Hilton and Towers from 23 - 25 June.
Pryor & Associates will work in conjunction with the impressive
array of confirmed speakers, which include NBC News' Brian Williams,
Stuart Elliott of The New York Times, Oxygen Media founder, chairwoman
and CEO, Geraldine Laybourne as well as cultural visionary Russell
Simmons, chairman and CEO of Rush Communications and founder of
Def Jam Recordings. Noted author Dominick Dunne will share his experiences
with PROMAX&BDA members, who will also benefit from the knowledge
and know-how shared by FOX Sports Czar David Hill and Judith McGrath,
president of MTV Music Television, as well as from the personal
story of Tony-award winning actor, accomplished musician, composer,
conductor and producer Brian Stokes Mitchell.
Pryor & Associates is also the agency of record for the European
chapter of the organisation PROMAX&BDA Europe. In 2004, Pryor
& Associates will also assist in launching the association's
first promotional conference in the Middle East and Africa as well
as publicising one-day workshops in Madrid, Warsaw, and Paris.
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