Pryor & Associates kicks off 2004 with new accounts

MUMBAI: International marketing and public relations firm Pryor & Associates which has its headquarters in Los Angeles, has started off 2004 on the fast track, winning new public relations accounts and assignments. This was announced by founder Jeff Pryor.



The firm will launch Wine Network TV, the world's first and only 24/7 interactive television network dedicated to everything related to wine and today's wine enthusiast lifestyle. The new network's programming covers a broad range of wine-related themes, including food, travel, fashion, health, art and culture, entertainment, and more. Wine Network TV is all set to launch officially this year in the United States, Europe, and Asia, with Pryor & Associates mapping out and executing strategic publicity plans for each territory.

In another significant development, Pryor & Associates has also renewed its agreement with PROMAX&BDA, the global non-profit association dedicated to advancing the role and effectiveness of promotion marketing and design professionals in the electronic media. Pryor's big assignment is to handle corporate communications and related marketing assignments for PROMAX&BDA's annual conference, which will be held at the New York Hilton and Towers from 23 - 25 June.

Pryor & Associates will work in conjunction with the impressive array of confirmed speakers, which include NBC News' Brian Williams, Stuart Elliott of The New York Times, Oxygen Media founder, chairwoman and CEO, Geraldine Laybourne as well as cultural visionary Russell Simmons, chairman and CEO of Rush Communications and founder of Def Jam Recordings. Noted author Dominick Dunne will share his experiences with PROMAX&BDA members, who will also benefit from the knowledge and know-how shared by FOX Sports Czar David Hill and Judith McGrath, president of MTV Music Television, as well as from the personal story of Tony-award winning actor, accomplished musician, composer, conductor and producer Brian Stokes Mitchell.

Pryor & Associates is also the agency of record for the European chapter of the organisation PROMAX&BDA Europe. In 2004, Pryor & Associates will also assist in launching the association's first promotional conference in the Middle East and Africa as well as publicising one-day workshops in Madrid, Warsaw, and Paris.

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