23 January 2004 Newsletter Subscription Email this Page Volume 9 - Issue No: 73













Top Story











Star News asserts it is real No. 2
Star News claims no.2 status among C&S 25+ male SEC ABC, in Hindi markets; claims lead among affluent males.
Media, Advertising & Marketing Watch
IMG to manage South Indian superstar R.Madhavan
Former Hindi television actor and current South Indian hearthrob R Madhavan has inked an artiste management agreement with sports, leisure and lifestyle management and marketing company IMG.
P&G launches new shampoo to meet needs of Indian consumers
Procter & Gamble recently launched Asia's No. 1 shampoo - Rejoice, in India with the aim to meet the unique needs of the Indian consumers.
Entertainment, media and technology top executives to attend Media Summit 2004
Media Summit producers have announced the agenda and the speaker list for the 2004 event held at New York on 9-10 February. The multi-track, cross-discipline event will unite top executives from entertainment, media and technology industries.
 
The News Room
"Maximum media action in 2004 will be around polls, Indo-Pak cricket"
Interview with NDTV Media chief executive Raj Nayak

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Genesis Colors set to expand retail network
Campco adopts low-price-point strategy to push chocolates
Beauty salon business gets good facelift, says study
LKB goes for brand makeover with new logo
Source: The Hindu Business Line
   
Cell Connections To Touch 56 Million By End Of ’04: Gartner
O&M India Plans To Spread Wings
Source: The Financial Express
   
Lintas to float media service division soon
Retail design: There's a revolution happening
Madhavan joins endorsement game
SET Max to shun ads during movies
Auto cos in the grip of logo makeover
Source: The Economic Times
   
AGKSPEAK: Survival of the specialist
SMS bill pay service from Idea
Source: Business Standard
   
Action shifts to Surat as Bhaskar looks to launch edition in March
LG scouts for an AOR
Abby Awards 2004: Entries close on January 27
Source: www.agencyfaqs.com
International News
Lee Daley To Leave WPP's Red Cell Network
Dan Brewster's Ouster Is Official
P&G's Bounty Ads Ruled Misleading
Dreyer's To Up Spending Behind Low-Fat Ice Cream
Source: AdAge
   
Reebok's Tate Returns In Super Spot
Ford Muscles Into NFL Airspace
Mobil 1 Asks: Who Wants To Be A Millionaire
Source: Brandweek
   
Slazenger to unveil $2.5m advertising blitz
Source: www.thecouriermail.news.com.au
   
Ad campaign aims at super awareness
Source: www.theage.com.au
   
Verizon says sues Yellow Book over ad campaign
Source: www.forbes.com
MoveOn Accuses Viacom, CBS of Bias
Welch Foods Selects JWT
Presidential Hopefuls Make Family Appeals
Publicis Forms Arc North America
Burger King Creative Moves to Crispin Porter
Source: Adweek
   
Ads warn cannabis 'still illegal'
Coke eschews celebrity in Classic ads
Lib Dems complain to watchdog on Tory advert
Source: MediaGuardian.co.uk
   
Improved ad sales help Knight Ridder profit
Source: Reuters
   
Consumers, Ad Execs Deem Super Bowl Ads Effective, But Over-Priced
Source: www.mediapost.com
   

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