Under the agreement, IMG will represent and target opportunities
for all Madhavan's off-screen commercial activities including endorsements,
appearances, speaker representation and ad films.
Madhavan has starred in 11 South Indian and two Hindi films and
has featured in over 1,800 episodes of serials on television, mostly
in Hindi. Apart from the Filmfare award, he has won numerous accolades
such as the Cinema Express award for the best newcomer, best actor
award for the film Run, Best Supporting Actor award by SICA
and the V Shantaram award for best supporting actor for Anbe
This apart he is an official brand ambassador for multinational
brands Pepsi and Airtel and has modeled in various advertisements
for prominent brands like Bajaj, Ponds, Fair and Lovely, and TVS.
"We are pleased to represent R Madhavan, as he is not only
a great actor, but also a perfect brand ambassador. He has a multi-faceted
personality and has accomplished a great deal at a very young age
in various fields - he is the embodiment of the modern Indian actor
- a combination of contemporary and traditional with a ring of confidence,"
says IMG/TWI South Asia managing director and senior international
vice president Ravi Krishnan."We are glad to get an opportunity
to work with him and look forward to partnering with him in his
is a successful Hindi film and TV actor, south Indian superstar,
and a sportsman to boot. IMG says he is quite a hot property'
He adds: "IMG will bring its global expertise in talent management
to realise Madhavan's immense potential. IMG has an alliance with
creative artists agency, the most dominant talent agency in Hollywood,
with whom we collaborate to develop new business opportunities for
various world-famous clients. "
Among others, CAA's family includes Brad Pitt, Julia Roberts, Tom
Cruise, Steven Spielberg, Nicole Kidman, Faith Hill, Keanu Reeves,
Mike Nichols, Gore Vidal, Stephen King, Cameron Diaz, Jewel, Santana,
Carl Reiner and Bob Dylan.
"I have known and worked closely with IMG for various projects
and I am really excited to join their roster of amazing clients,"
agrees Madhavan. "I have realized that IMG, with its expertise,
experience and global reach are ideally placed to help me achieve
my professional goals."s
Madhavan's abilities are not just restricted to the glamour world.
He is an avid sportsman and a golfer with a handicap of 12, and
he recently spent time at the IMG-owned David Leadbetter Golf Academy
in Florida. A national level basketball player, he represented India
as a cultural ambassador to Canada through Rotary International
when he was just 19 and then as a junior defense ambassador to England
through the NCC three years later. The same year he represented
India at the Young Bussinessmans Conference in Japan. Awarded the
Best Turned Out NCC cadet at the national level for the Republic
Day parade in 1991, Madhavan has trained with the Royal Navy, Army
and Air Force during his stay in England in 1992.