2 January 2004

Volume: 6
Issue : 59
















Adex Analysis
Levers tops advertising across prog genres
An Adex analysis of top advertisers across 15 programme genres shows that Hindustan Levers tops the list...More

Media, Advertising & Marketing Watch
Orange crosses one million customer mark

Cellular service provider Orange has announced that it has crossed the one million customer mark in Mumbai...More

Print media not affected by electronic media: RNI Report
If a government of India report is to be believed then the print medium need not fear the more clamorous electronic medium as far as circulation is concerned...More

India's Adelaide win spells ratings bonanza for Star Sports
Anything featuring the Indian cricket team faring well is going to do well in the ratings sweepstakes...More


Source: www.indiantelevision.com

Other Headlines
Coffee Board seeks to make tribal coffee an international brand
More
Indian food conquers the world
More
SMS becomes favourite messenger, usage increases manifold
More
Will Bird or BenQ be your next phone?
More
Source: Brand Equity & The Economic Times


Retailers’ Margins Seen Rising With Metro-biz Model More
Source: The Financial Express

ICICI Bank claims top spot in credit cards
More
Pearson to hike stake in Business Standard
More
Source: www.moneycontrol.com


Grooming customers to be `techno-ready'
More
Premium-end vehicles set to enter market
More
Newspapers circulation goes up 24 pc
More
Source: The Hindu Business Line


INDIA: Ration cards to carry advertisements More
Source: www.asiamedia.ucla.edu

Riding on entertainment More
Source: www.business-standard.com


China bans ‘dirty’ ads during dinner
More
Source: The Indian Express

Other Newslinx
International

International
Hispanic Advertising Trends - 2004
More
Source: www.refresher.com

Is the End of the Ad Slump in Sight? More
Source: www.fortune.com


Anti-smoking ad campaign launched More
Source: www.itv.com


Candidates Boost TV Advertising
More
Source: www.newsday.com


Agency.com to Revamp Bally's Web Presence
More
Overdrive Earns LoJack's Online Ad Duties
More
Source: www.adweek.com


Advertising rules should apply too More
Source: straitstimes.asia1.com.sg


AirAsia must correct advertisement, says Kadir More
Source: www.utusan.com.my


Oozing artery advert urges smokers to quit More
Source: society.guardian.co.uk

Marketers plan to kick off rockin' New Year with new ads More
Source: www.usatoday.com

TAIWAN: Alliance ad takes new softer approach to election
More
Source: www.asiamedia.ucla.edu













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