This time, we at AdEx India decided to
analyze top advertisers across more than 15 program genres like
Action/thriller, Arts & Culture, Feature Films, News Bulletin,
Drama Soap, and Comedies over the 650+ Product Categories that
we monitor.
Feature Films top amongst all Program genres
followed by News Bulletin & Drama/Soap genre.
So, which advertisers have the maximum commercial
time across these genres? No surprises here, HLL dominates each
one of them.
The Feature Films genre is flooded with FMCG
advertising. Hindustan Lever is on the top followed by Paras Pharmaceuticals
Ltd and Procter & Gamble. Cigarette major Godfrey Philips and
Consumer electronics manufacturer Samsung too feature amongst
the Top 10 advertisers on Feature Films Genre.
The top advertisers in the news bulletin genre belong to a variety
of sectors. There are two Automobile Advertisers, Maruti Udyog
& Mahindra & Mahindra Ltd. LIC (Insurance), Action Shoes (Footwear),
HPCL (Automotive/Cooking Fuel/ Lubricants) and Biswanath Hosiery
Mills (manufacturer of the Lux Hosiery Brand) are other strong
ones, which do not feature amongst top advertisers on other genres.
In Drama/Soap genre, Nestle India (Foods) makes an
entry, which was non-existent in the Feature Films & News Bulletin
genre.
Other noteworthy contributors were from the Personal
Care sector like Reckitt Benkiser (Mosquito Repellents, Toilet Soaps
etc.), Procter & Gamble (Shampoos, Sanitary Napkins etc.), Johnson
& Johnson (Sanitary Napkins, Baby Massage Oil etc.), Dabur India
Ltd (Hair Oils, Shampoos etc.). Paras Pharmaceuticals (Medicated
Skin Treatment, Rubs and Balms) ranked fourth here.
Keep watching this space for more similar Analyses.
! All analyses have been done from TV AdEx for the Period January-November
2003.
| |
|
(Analysis
from AdEx India-A Division of TAM Media Research Ltd)
|
| |
|
