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| 18 February 2004 | Newsletter Subscription | Email this Page | Volume 9 - Issue No: 89 |
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AdEx India Analysis |   
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Aerated Soft Drinks TV Ads lose fizz in 2003 Ad spends for soft drink aerated category has been continuously falling after 2003 Q1: An AdEx India Analysis. |
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| MAM
Special Report Bad Ad Review 2003? Can an ad review of 2003 be based principally on a survey done on advertising that appeared on air and in print in the month of December? Media, Advertising & Marketing Watch Madison pockets remainder instadia rights It’s Pakistan ahoy for Sam Balsara’s Madison Outdoor Media Services (Moms). The outdoor marketing and management firm has pocketed the instadia rights for 40 per cent of the total available space at the various venues that the matches will be played from the Pakistan Cricket Board. |
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DD
makes last ditch attempt for Indo-Pak cricket Fazed by Ten Sports' solid defense over telecast rights, Doordarshan tries bowling a googly; writes to regulator over terrestrial rights. Bertelsmann eyes TV prod, publishing Bertelsmann chairman Gunter Thielen is looking to set up an Indian subsidiary, pick up stakes in Indian TV software production houses & expand publishing business. |
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| Football
players follow Pop stars footsteps We aren't talking about dare bare or the sing song ventures here. After the pop stars Pink, Beyonce and Britney, its the footballers David Beckham, Roberto Carlos and Ronaldinho pitching in unison to promote the cola giant Pepsi. New matrimonial magazine in the market Priya Shah, known for her marriage bureau Saptapadi International, has now stepped into the media world by launching a wedding magazine called The Marriages Of India. |
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| Swatch
introduces St Valentine's special 2004 watch This Valentine, Swatch celebrated love by introducing a St. Valentine's special 2004 watch called Enigmatic Love. |
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| Source: www.indiantelevision.com | |||
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