29 April 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 39











Adex Analysis








Maruti topples Hyundai as 2003's top TV advertiser
In '02, Hyundai was 1st, while Maruti ranked 3rd. But Maruti tops the list of leading auto advertisers in '03: AdEx India analysis.

Media, Advertising & Marketing Watch
Sabsey Favourite Kaun' is now viewer's favourite
Star Gold's 'Pepsi Gold Sabsey Favourite Kaun?' records a good voter Turnout for its first episode. Within a span of four days, the channel has received over 45,000 entries via sms, www.indya.com and dialnet, says a press release

Fox uses innovative cross promos to plug 'Garfield'
TheFox has lined up a litter of retail and in-theatre promotional partners as well as innovative campaigns for the studio's film Garfield in the US. The movie with the lazy cat opens in the US on 11 June.

Rediff takes fight against email spammers to new level
Online portal Rediff.com has re-launched its range of paid and free Rediffmail services with enhanced security and feature-rich add-ons. Rediffmail currently claims to have a user base of over 25 million registered users.

US ad industry picking up on employment front
A new survey suggests that the hiring environment for ad and marketing professionals in the US is gaining momentum. About 57 per cent of advertising and marketing executives said their firms plan to add personnel in the next year.

Top 10 Programmes (11 April 2004 to 17 April 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11 April 2004 to 17 April 2004)
Star Plus
Sony
Ten Sports
DD1
Sun TV

Source: www.indiantelevision.com

Today's Newsbreakers.......India
It's bye to tobacco ads in two days ... but picture on surrogates still smoky
Need for designers, branded business to team up: LIFW
OyzterBay in pact with 4 diamond houses
UB open to joint management, ownership of regional brands
Enterprise Nexus to help switch Anchor to a new image
Reliance Info ties up with Baazee.com
Pepsi `Fido Dido' offer
Hyundai Tucson may hit India in July
Source: The Hindu Business Line
 
GPI May Extend Cigarette Brand To Other Products To Skirt Ban On Ads
Oyzterbay Ties Up With 4 Diamond Jewellery Houses
Strides Arcolab In Marketing Pact With Akorn, US
Source:Financial Express
Panasonic to launch ad campaign for Mini DVC
Oracle scouting for a media agency
Oyzterbay forays into diamond jewellery market
Tupperware to launch 14 new products
March saw a major churn in ad spends
Panasonic to launch ad campaign for Mini DVC
BE raises the curtain on most 'ad'mired agencies
Phoren food labels hog retail space in posh areas
Source: The Economic Times
 
Smart `off-season' advertising
Terms of endearment
Small is powerful
Salaam Mumbai, Salaam Piyush
For a foreign finish
From Down Under, with finesse
Will it make a splash?
Source:Catalyst
International News
CEO Of Chemistri Is Out
NFL Names Former Gm Exec To Lead Marketing Efforts
  Source: Ad Age
   
First NUDG Meeting to Draw a Crowd
NFL Drafts Guarascio for Marketing
Source: AD week
 
IZOD Joins Disney's Fashion Team
Source: Brand Week
 
National Television Exposure Still Vital to New-Product Introductions
Source: TV Week
With Emotions Running High, Ad Industry Rethinks, Plans To Test How Ads Work
Source: Media Post
 
Advertising set to be shaken but not destroyed by PVRs
Source: Media Bulletin
 
Grim news for press in Europe
Source:Media Week (UK)
 
A hard-headed approach to selling a dream
Source : Financial Times
 
TV advertising regulation takes first steps into digital era
Source:www.euractiv.com,
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