22 April 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 34












Media, Advertising & Marketing Watch






Mudra Ahmedabad surges ahead
Mudra Ahmedabad has recently won three Gujarat-based accounts in the fields of strategic brand building and communication inputs.

Other Headlines
Zee launches star hunt 'Cinestars Ki Khoj'
Glamour+reality is a big crowd puller. Close on the heals of Sahara's Mr and Miss Bollywood, Zee TV has launched India's Best' -cinestars ki khoj - a nationwide talent hunt to discover potential artists from all over India.

Star World special stars celebrity look-alikes
"How low can you go?" This could be the question hurled at the actors starring in a special on Star World - Outrageous Celebrity Look-Alike Behavior Caught On Tape! The special will hit television screens on 22 April 2004, at 9 pm..

Election Special - The News Room
BBC, CNN train lenses on Indian election opera
A look at international news broadcasters BBC & CNN plans to cover the Indian elections.

TV Ratings
Top 10 Programmes (4 April 2004 to 10 April 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (4 April 2004 to 10 April 2004)
Star Plus
Sony
Ten Sports
Sun TV
DD1

Source: www.indiantelevision.com

Today's Newsbreakers.......India
Business Line Quiz kicks off tomorrow
Mobile operators to send SMS asking people to vote
Big B bats for Samajwadi Party
Source: The Hindu Business Line
   
For more pester power
The right recipe
Best wishes - When India's largest advertiser Hindustan Lever sneezes, the industry catches a cold
Source:Catalyst
CII To Pitch In With SMS To Alert Voters
Source: Financial Express
   
For ad world, toons at work
Source: The Times of India
 
Mobile phone companies and service providers working hand-in-hand to lure users
Source: www.techtree.com
 
Is STAR Plus losing its grip over viewers?
Source: The Economic Times
International News
Newspaper publishers warned of spending shift in retail
  Source: Ad Age
   
Hispanic Market Advertising to Exceed $3 Billion by 2005
Source: Hispanic Business
   
Wieden's 'Cog' Wins Grandy
DDB Appoints Hempel Managing Director
CP+B, Burnett, Taxi Double Up at Obies
Source: AD week
 
Teenagers being bombarded by alchohol advertising
Source : www.news-medical.net
 
Yahoo Japan profits soar on online advertising
Source: Financial Times
SEC to issue advertising rules for preneed firms
Source:The Manila Times
 
Ad Network Taps A Last Refuge: Movie Theater Rest Rooms
The Weather Channel introduces addressable advertising
Source: Media Post
 
Google and InfoSpace Extend Search & Advertising Partnership
Source: Search Engine Journal
 
BSkyB to sell benefits of advertising to satellite viewers
Source:Media Bulletin
 
Internet outperforms all other disciplines for two years
Source:Digital Bulletin

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