| In a closely-contested battle for these accounts,
Mudra got the better of a number of top agencies. Mudra Ahmedabad
issued a release stating that it won the accounts because of its entrepreneurial
vision led strategy and a refreshing creative show.
Mudra claims to have created entrepreneurial brands, which are
honoured in the latest Brand Equity survey on India’s Most Trusted
Brands. The list of brands include Vimal, Rasna, D’cold and Borosoft.
As far as the new accounts are concerned, Mudra has been assigned
the responsibility to create awareness of the advantages of CPVC
pipes over metal pipes which are prone to rusting and corrosion,
through a brand-building campaign. For McFills Enterprises, the
task is to increase brand acceptance among consumers against leading
competitive brands like Lays, Kurkure, Peppy, Lehar and Haldirams.
Mudra Ahmedabad executive VP and branch head Chandan Nath said,
“Mudra Ahmedabad has been at the forefront when it comes to offering
professional inputs to Gujarat's entrepreneurial visionaries. "We
don’t just cater to their advertising needs, but help our clients
shape and realise their vision," said he.
"We go beyond advertising and provide marketing-oriented solutions
and involve ourselves from the product concept stage, researching
its market feasibility to offering total communications solutions
for the brand. Being the largest media buyers for both TV and print
in Gujarat, we offer our clients great value for their advertising
money," pointed out Chandan Nath.
The Mudra Group claims to have a roster of 150 clients. The company
consists of two ad agencies, (Mudra and Interact Vision) one media
services agency (OMS) and six strategic business divisions which
operate out of a network of eight cities.
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