Mudra Ahmedabad surges ahead

MUMBAI: Mudra Ahmedabad has recently won three Gujarat-based accounts in the fields of strategic brand building and communication inputs.

The companies in question are the Ahmedabad-based pipes and fittings manufacturer Astral Polytechnik, food products manufacturer McFills Enterprise, and clock manufacturer Ajanta Transistor Clock

In a closely-contested battle for these accounts, Mudra got the better of a number of top agencies. Mudra Ahmedabad issued a release stating that it won the accounts because of its entrepreneurial vision led strategy and a refreshing creative show.

Mudra claims to have created entrepreneurial brands, which are honoured in the latest Brand Equity survey on India’s Most Trusted Brands. The list of brands include Vimal, Rasna, D’cold and Borosoft.

As far as the new accounts are concerned, Mudra has been assigned the responsibility to create awareness of the advantages of CPVC pipes over metal pipes which are prone to rusting and corrosion, through a brand-building campaign. For McFills Enterprises, the task is to increase brand acceptance among consumers against leading competitive brands like Lays, Kurkure, Peppy, Lehar and Haldirams.

Mudra Ahmedabad executive VP and branch head Chandan Nath said, “Mudra Ahmedabad has been at the forefront when it comes to offering professional inputs to Gujarat's entrepreneurial visionaries. "We don’t just cater to their advertising needs, but help our clients shape and realise their vision," said he.

"We go beyond advertising and provide marketing-oriented solutions and involve ourselves from the product concept stage, researching its market feasibility to offering total communications solutions for the brand. Being the largest media buyers for both TV and print in Gujarat, we offer our clients great value for their advertising money," pointed out Chandan Nath.

The Mudra Group claims to have a roster of 150 clients. The company consists of two ad agencies, (Mudra and Interact Vision) one media services agency (OMS) and six strategic business divisions which operate out of a network of eight cities.

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