16 April 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 30












Media, Advertising & Marketing Watch






Star World plans laughter beyond small screen
Star World plans to promote its on-air shows with some parallel ground activity, starts with a trial show at Provogue Lounge.

Hutch acquires licence for West Bengal & Sikkim
Telecom company Hutchison Essar has acquired the West Bengal and Sikkim telecom service licences. This was announced today by Hutchison Essar executive director Sandip Das.

HLL shuffles management, creates 2 autonomous div
FMCG major Hindustan Lever Ltd (HLL) has undergone a major reorganisation of management structure. The company which currently consists of five business units will be reorganised into two division namely - Home and Personal Care (HPC) and Foods and both will operate with considerable autonomy

IIFA announces 'Vote and Win' contest
The International Indian Film Academy is all set to jet set lucky six to Singapore and watch the celebrations of the Samsung IIFA Awards 2004. The contest 'Vote and Wish Upon a Star' contest will give the fans an opportunity to vote for actors for their "best performances".

Borivali girl wins Radio City's Enrique contest
Spanish heartthrob Enrique Iglesias performed in Mumbai last week and won over thousands of fans. But the lucky one who got to meet the Latino hunk, by winning Radio City's Meet & Greet Enrique contest, was 17 year old Asavari Madhukar from Bhau Saheb Vartak college.

Kejian GSM mobile phones launched in India
Kejian, a leading brand in mobile phones, announced its entry into the Indian mobile phone market with a simultaneous launch of four cutting-edge handsets.

Cartoon Network gears up for summer with 3 shows

TV Ratings
Top 10 Programmes (28 March 2004 to 3 April 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28 March 2004 to 3 April 2004)
Star Plus
Sony
Ten Sports
Sun TV
DD1
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Rahul 'The Wall' Dravid created by ad agency!
Brand Khan pitches for actor Khan
Advertisers cry foul as DD trips up on service tax billing
Sai Nagesh heads GroupM's Team LG unit
Pepsi launches movie-based consumer initiative
Nandu Narasimhan moves from Contract to Grey
Source: The Economic Times
   
Call for Cannes ad festival
  Source: The Times of India
 
Grey, Kolkata, wins ad account of multiplexes chain 89
Source: agency faqs
Maximize India re-launched as Maxus
`Low disposable income limits branding exercises'
LG Care enters FMCG market
Source: The Hindu Business Line
 
Capgemini Starts 60-M Euro Global Branding Campaign
EC To Set Up Committees On Poll Advertisements
SC Asks Ten Sports For Revenue Records
Source: Financial Express
 
International News
Anheuser-Busch To Drop Risque Commercials
Hsbc To Hear Pitches In Europe Next Week
Deutsch Wins Old Navy Ad Account
P&G Pulls Pringles Ad From Childrens' Shows
Can Chicken-Porn Gag Boost Burger King Sales
Sicolamartin Wins Motorola Spinoff Ad Account
Bush Campaign Throttles Back Ad Spending
Source: Ad Age
 
Old Navy Taps Deutsch
Air America Loses Stations
Source: AD week
 
Anti-Kerry Ad on Terrorist Video Game Site
Source:Guardian
 
Kerry launching ads as Bush drive ends
Source:USA Today
 
Viacom: An Ad Revival?
Source: Business Week
 
Local ad agency again dominates national awards
Source:Vancouver Sun
 
Tribune Net Profit Falls But Ad Sales Up
Source:www.boston.com
 
Google Starts Regionally Targeted AdWords Advertising
Source:Search Engine Journal
 
Opinions On School Advertising Divided Opinions On School Advertising Divided
Source:Media Post
 
Tobacco companies start legal action over shop advertising
Source:Independent

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