MRUC plans improvements in IRS
Media Research Users Council plans to intiate several improvements in the ongoing Indian Readership Survey.

Adex Analysis
Suitings, cells, insurance grew most in Q1 2004
TV advertising for suitings, cel phones, insurance & shampoos grew faster in Q1'04 compared to 2003, says an AdEx study.

Media, Advertising & Marketing Watch
German media grp Telcast expands branded ent. div.
Germany's Telcast Media Group which provides a range of services for broadcasters across the globe is moving aggressively in the marketing arena by expanding its branded entertainment division.

Monsterindia gets more job seekers than competitor
Monsterindia attracted 71 per cent more unique visitors than its closest competitor in January 2004. With a database of over 1.1 million registered job seekers, employers visit Monster to find the quality candidates .

Bharti Infotel ties up with Cisco
In a bid to provide its consumer base with better service, Bharati Infotel has inked a deal with Cisco to empower enterprise networks and deploy IP based Multi Protocol Label Switching (MPLS) backbone network.

[V] & LG get together for 'Get Gorgeous' contest
Channel [V] is all set to play the role of a fairy Godmother as it gets ready with a contest presented by LG CDMA. The Get Gorgeous contest is the doorway to fulfill your Cinderella dream!

Ad supported content driving up video streams
Dior's the official timekeeper for LIFW
Shades dazzles the ramp with international eye wear

TV Ratings
Top 10 Programmes (28 March 2004 to 3 April 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28 March 2004 to 3 April 2004)
Star Plus
Sony
Ten Sports
Sun TV
DD1
Source: www.indiantelevision.com