13 April 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 27











Headlines






SC final hearing on 'offensive' ads Tuesday
Apex court says it would have to be either the government or the EC that would have to essay the role of a monitor.

Now a music concert to urge the youth to vote
Indian Express has been urging the youth for some time now. A month long campaign, an initiative of media group Indian Express, will culminate with a unique concert on 17 April at the Jamshed Bhabha Theatre, Mumbai.

Clear Channel makes way for digital billboards
Clear Channel Outdoor today stepped up its commitment to creating innovative opportunities for advertisers with the announcement that long-time digital media strategist Michael Hudes has assumed the new position of executive VP (corporate development).

etc bounces back to claim top music channels ratings
While there still may not be a clear leader among the music channels, etc continues to hold sway, although not always with its music shows.

Fox's reality trail to lead to 'The Casino'
Fox will replace their popular music themed reality show American Idol with another reality themed showThe Casino which is being filmed in HDTV. The show will kick off on 8 June.

'Amazing Race' returns in July on CBS for fifth season
Viacom's US broadcast network CBS has announced that two of its reality shows Big Brother and the Emmy Award-winning The Amazing Race will kick off their new seasons on 6 July. In India,.

TV Ratings
Top 10 Programmes (28 March 2004 to 3 April 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28 March 2004 to 3 April 2004)
Star Plus
Sony
Ten Sports
Sun TV
DD1
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Hungama bags Abby Gold Award
Volume's loud, value isn't as companies cut prices
Have you bought a Jadoo toy yet?
Source: The Economic Times
   
Hearing on political ads today
Maximise bags Titan account
Source: The Hindu
 
Lokmat beefs up top management; relaunch of Kolhapur edition due
AirTel puts media business under review
Source: agency faqs
SC Ruling On Political Ads Today
Cigarette Cos Taking Last Few Drags Of Advertising
Multimedia Ad Campaign For New Pension Scheme Likely By Year-end
Big Churn: Media Buying Cos Plan Expansion, Restructuring
Source: Financial Express
   
Hero Honda: A good driveway
More bang for buck
Source: The Hindu Business Line
 
International News
Marketers Press For Product Placement In Magazine Text
Mediavest Creates Dedicated Print Ad-Buying Unit
Coors Chairman Takes Leave Of Absence
PetsMart Narrows Search To Six Agenciespets
Why Bob Dylan's Lingerie Ad Is All Wrong
Graphic Anti-Smoking Ad Registers High Impact In U.K
Source: Ad Age
 
Steinberg Joins MediaVest to Lead Print
JWT's King Takes Global Role at Kraft
Mitsubishi Freshens Its Media Mix
Source: AD week
 
The New York Times Company Reports March Revenues
Source:NY times
 
Nielsen Entertainment Does GamesIn-game advertising
Source: Gigex .com
 
US press groups report advertising upturn
Source:Guardian
 
INDONESIA: PDI-P biggest ad spender during election campaign
Source:Asia Media
 
SEC preparing charges in AOL ad sales
Source:MSNBC
 
Hershey Is Sweet On Thalia
Source: Brand week
 
Advertising recovery lifts Gannett
Source: financial Times
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