etc bounces back to claim top ratings among music channels

MUMBAI: While there still may not be a clear leader among the music channels, etc continues to hold sway, although not always with its music shows. Emediaplan's latest data on music channels shows that the channel's astrology show Kahani Kismat Ki took the top five spots for the week starting 21 March C&S homes 4+.

In all, the channel bagged eight out of the top ten shows. In addition to the two etc channels, the data surveyed B4U Music, Channel [V], CMM, Fortune Music, Lashkara, MTV, SS Music and Zee Music. etc's astrology show also managed a top TVR of 0.43.

The picture for February, however, was quite different. For the week starting 8 February, [V] had the top four spots with shows like Sunday Stack and (V) SMS. For March Channel [V] figures just once for its show Request No. One. MTV has fared much better. Its spoof show Fully Faltoo was at number seven while Bakra was at number nine. SS Music, Laskhara, CMM and Fortune Music are nowhere to be seen in both February and March. The radical change at the top is quite a contrast from the regular ratings where Star Plus dominates with monotonous regularity.

Speaking to, ETC Networks CEO Jagjit Singh kohli said, " Kahani Kismat Ki has always been at the top. For us, this is not new news. Over the past several years, it has performed strongly on a consistent basis." When asked about the change at the top Kohli said that each week there would be changes. "However if you take the yearly average you will have no doubt that etc is the number one music channel."

Interestingly, Zee Music, which has recently relaunched in a new avatar, and is managed by one of etc's promoters, Yogesh Radhakrishnan, is yet to leave its mark on the ratings. While Zee Music was absent from the top 20 shows in February, it has appeared once in March. Whether it gathers enough steam to upset etc's dream run, remains to be seen.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories