etc bounces back to claim top ratings among music channels

MUMBAI: While there still may not be a clear leader among the music channels, etc continues to hold sway, although not always with its music shows. Emediaplan's latest data on music channels shows that the channel's astrology show Kahani Kismat Ki took the top five spots for the week starting 21 March C&S homes 4+.

In all, the channel bagged eight out of the top ten shows. In addition to the two etc channels, the data surveyed B4U Music, Channel [V], CMM, Fortune Music, Lashkara, MTV, SS Music and Zee Music. etc's astrology show also managed a top TVR of 0.43.

The picture for February, however, was quite different. For the week starting 8 February, [V] had the top four spots with shows like Sunday Stack and (V) SMS. For March Channel [V] figures just once for its show Request No. One. MTV has fared much better. Its spoof show Fully Faltoo was at number seven while Bakra was at number nine. SS Music, Laskhara, CMM and Fortune Music are nowhere to be seen in both February and March. The radical change at the top is quite a contrast from the regular ratings where Star Plus dominates with monotonous regularity.

Speaking to, ETC Networks CEO Jagjit Singh kohli said, " Kahani Kismat Ki has always been at the top. For us, this is not new news. Over the past several years, it has performed strongly on a consistent basis." When asked about the change at the top Kohli said that each week there would be changes. "However if you take the yearly average you will have no doubt that etc is the number one music channel."

Interestingly, Zee Music, which has recently relaunched in a new avatar, and is managed by one of etc's promoters, Yogesh Radhakrishnan, is yet to leave its mark on the ratings. While Zee Music was absent from the top 20 shows in February, it has appeared once in March. Whether it gathers enough steam to upset etc's dream run, remains to be seen.

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