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Promax&BDA conf to help channels be heard
The Promax&BDA conference seeks to address all the challenges that
the broadcast industry is facing today.
Activision,
Nielsen's new service for US advertisers
Activision has announced that it will team up with Nielsen Entertainment
to develop a new initiative. This will allow video game companies
in the US to supply advertisers with audience measurement metrics
to help them assess the impact of in-game ad exposure.
JWT
launches Amplify in the US
Walter Thompson (JWT) has announced the formation of an expanded
brand entertainment content development and placement practice in
the US.
Spot
buy rates on DD News hiked 66 per cent
Buoyed by the success of the DD News in terms of viewership ratings,
Prasar Bharati has introduced a revised rate card for the channel,
with approximately a 20 per cent hike for packages and a whopping
66 per cent increase in spot buy rates.
Riot
to develop entertainment programming for US tween boys
Talk about targeted programming. Riot Media, a recently launched
company based in New York, will develop, produce and market multi-platform
entertainment programming and media products for tween boys..
US
kids increasingly becoming glued to the TV
Media-savvy children in the US are tuning into television programmes
and are using increasingly sophisticated media at a younger age
TV
Ratings
Top 10 Programmes (21 March 2004 to 27 March 2004)
Doordarshan's
Top 10
Top
10 In All TV Homes
Top
10 in Cable & Satellite Homes
Top 100 Programmes (21 March 2004 to 27 March 2004)
Ten
Sports
DD1
Star
Plus
Sony
Sun
TV
Source: www.indiantelevision.com
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The
Ad Linx Reporter is an Indian Television Dot Com publication.