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| .7 10 May 2002 | Volume: 2 | Issue : 52 |
A special report on the youth marketing seminar of the year 1. The Cult brand demystified Read 2. Analysing the teen mind Teenage Research Unlimited (TRU) vice-president Michael Wood Read 3. The Harley Davidson Story: The machine as cult Carmichael Lynch vice president Lee Lynch Read 4. 'Movies as cults' Moulin Rouge director Baz Lurhmann Read 5. The humble Beetle takes a bow - Chief Strategic Officer DDB Needham Worldwide James Best Read Media, Advertising & Marketing Watch Columbia Tristar unleashes campaign web for Spiderman in India Columbia Tristar is banking on film property Spiderman to weave a web of magic in India. Read Conditional Access System Update Zee TV chieftain Subhash Chandra backs government's CAS initiative "We support CAS as it is in the overall interest of the industry. Even if 50 per cent of the (38 million) cable homes in the country go in for set top boxes and I get assured revenue out of it, as a broadcaster I am happy," says Subhash Chandra chairman, Zee Telefilms... More Chandra says nyet to DTH, says ad revenues are perking up Zee Telefilms chairman Subhash Chandra today hinted that the group is not immediately interested in starting a direct-to-home (DTH) TV service More Delhi meet stresses need for stricter norms in cable industry Requirement of new norms and standards for the cable industry and viewers was the main topic in a discussion on `The Cable Industry and the Viewers: Setting New Norms and Standards' held in New Delhi on 30 April. More Headlines Radio Midday relaunches as Go 92.5 FM, targets 25% market share City eveninger Mid Day's station becomes the third private FM player in Mumbai to go on air... More Media Futures looks to add value to ETC's music channel Media Futures, the media consulting wing of Lintas India, has been put in charge of formulating a strategy for ETC Music. More CNN sinks $ one million to beef up staff security CNN has invested nearly one million dollars to step up security and safety training for its news personnel stationed in different parts of the globe. More Tube Talk Summer bash for movie buffs on HBO With summer setting in at its real peak, HBO offers viewers some cool entertainment this year. More TAM Ratings ( 21 April to 27 April 2002) Doordarshan's Top 10 Top 10 In All TV Homes Top 10 in Cable & Satellite Homes Top 100 Gemini TV Star Plus Sun TV Sony Entertainment Star Sports Zee TV Source: www. indiantelevision.com Other Headlines Kinetic In Talks With Two European Giants More Car Audios: Grey Market Forces Major Players To Finetune Strategies More Cell Subscriber Base Touches 6.71 Million More Kotak Mahindra Putting In Place $100 Million Venture Capital Fund More BPL Mobile Gears Up For Competition, Rolls Out Low-price Card More Retailing: Agrani Switch In Tie-up With Nokia More Parle Bisleri To Sell Stake, Talks On With Danone, Nestle More PJL Clothing To Now Focus On Flagship Stores For Pepe More VIP To Reach Smaller Towns To Deepen Distribution More Funskool In Manufacturing Pact With Warner Brothers More Refrigerator Market Shrinks 13%; Whirlpool Leads: ORG More Swiss Ice-cream Firm Seeks Nod To Set Up Arm More Source:Financial Express Infosys brand value up 35% More Bajaj challenges Hero Honda’s claim of being Number 1 More Source: Business Standard Win 94.6: In a combative mood More Explocity.com axes daily news bulletins; gears up for expansion More Source: www.agencyfaqs.com Cos hope to cash in on Star Wars, Spider-Man More ADF Foods sells Mother’s Recipe range More Bajaj to launch new model in Sept More FMCG market declines by 3.61% More B-segment cars rev up for debut on Indian roads More Timex launches big watches More Movenpick planning Indian arm More Washing machine sales a washout this yr More Unimobile sold to EFI for $2.5 m More Max, Escotel tie up More Telecom battles turn into billboard wars More Cell growth dips 26% in April More Asians obsessed with porn sites: survey More Source: Economic Times Hyundai gets set for new drive More HLL active on Lifebuoy More Source: Hindustan Times What makes Bournvita quiz tick again? More Skoda to expand dealer network More Nestle India clamps down on brand imitations More Now, Superman from Funskool More Movenpick plans unit to make ice-creams More Kinetic launches auto-gear scooter More Source:Hindu Business Line Sony TV to broadcast Subhash Ghai films More Source: www.moneycontrol.com Marketing gurus reveal cult brands More Mobile phone industry grows 81% More TV boosts social life with imaginary friends More Source: The Times of India
Global trend to limit alcohol ads reaches SpainMore Amex tees up Tiger Woods credit card in Canada More Prince Charles to battle with Ben & Jerry’s More The Economist takes readers online More Source: www.adageglobal.com Maytag Narrows $100 Million Media Review More Postal Service Narrows Review More Initiative Trading Names President-CEO More Critics Blast House Privacy Bill More Ikea Lends aHand To The Have-Nots More Y&R Retains Ford Of Canada Account More BBDO Cuts 10 From Chicago Office More Colgate Seeks To Dull Crest Whitestrips More Martin Creates Campaign For Vanilla Coke More Source: www.adage.com McMahon To Head Initiative Media's Barter Business More Maytag Narrows Media Review to Four More Euro RSCG Buys German Marketer More Fallon Takes 'Best of Show' Pencil More Grey Global Group Reports Income Growth More Source: www.adweek.com A-B Getting High On Low Carb Michelob Ultra More Diamondbacks Team With IHOP For Ultimate Battle More Corona Extra Brews New "Ordinary" $25M Effort More Source: www.brandweek.com |
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