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| .7 22 March 2002 | Volume: 2 | Issue : 19 |
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'Ad Wise 2002' India’s first TV air time selling, planning and buying forum, kicks off today India’s first TV air time forum ‘Ad-Wise’ 2002, a day-long meeting ground to understand the various issues impacting the business of TV air time, is being held in Mumbai (MayFair Rooms, Worli) today. More Aerosmith to be honorees at mtvICON tribute concert Ageless rockers Aerosmith will be the next honoree at MTV's second annual music tribute event, mtvICON. More 'Kyunki' leads charge as Star Plus claims all time high prime time channel share Top Hindi entertainment channel Star Plus has claimed an all time high prime time channel share of 24, as per market research agency AC Nielsen's latest TAM data. More Government allows 13 firms to set up uplink hubs The government has permitted 13 companies to set up 14 uplinking hubs and teleports in the country. More Media, Advertising & Marketing Watch Monty Ghai to head CNN ad sales in India, Australia Turner International Asia Pacific Ltd has appointed Monty Ghai to take on added responsibilities in managing CNN's advertising sales activities in Australia and India... More Tube Talk Australia-South Africa one-day series kicks off on ESPN today All the 7-matches between South Africa and Australia will start at 13.55 hrs. More Literacy mission launching 'Bulundi' on DD1 25 March While entertainment channels find it difficult to look beyond "saas-bahu" conflicts, national broadcaster Doordarshan soldiers on covering social responsibility issues. More Source: www. indiantelevision.com Other Headlines Only ISPs get green light to offer Internet telephony More Aha! It’s Thums Up to tangy cola war More Chilling business goes hot and foggy More Honda Siel to put Rs 200cr in next three yrs More Suzuki to re-enter two, three-wheeler mkt More Credit card volumes hit record high More UK retail sales bounce back in Feb More Satyam catches business process outsourcing bug More Talking washing machine to have India launch More Apple hikes up iMac price by $100 More India all set to take on China in cell market More It is time for oil cos to get savvy More Britannia’s plan on dairy import curdled More Visa, HDFC launch Kerala Card More Airlines board to publish market fares from Apr 1 More Measuring returns through CAGR More Source: The Economic Times Deo wars: Confounding senses More Ad Club Madras rebrands award; Lowe and O&M to skip it More Source: www.agencyfaqs.com Excellence Award For The Financial Express Editor More Delhi’s Throats To Remain Dry For A Week More Alcatel In For Global Recast, Tunes In To R&D In India And China More Intel Enthusiastic About Indian Developers More Operators Not Aware Of DD Bharati Order More AIR Kolkata To Computerise Broadcast Operations Soon More Dental Care Majors Sharpen Focus On Youth, Slug It Out In Cyberspace More Proline To Unveil New Range Of Products For Season More A Restructured Bausch & Lomb Eyes Break-even By 2002 End More Source: Financial Express Amul readies for summer onslaught More New Net filter to sanitise Web for children More Animation industry moves into top gear More Oscar tickets shortage causes Hollywood rifts More Source: The Times of India Coke hits the country road in strategic shift More Onkyo hears sweet notes in high-end audio mart More Sify, SingTel pact on data centre services marketing More Maruti lines up luxurious Versa More Honda Siel CEO Fujisaki to leave India operations More Bukhatir plans sports channel in India More Even in sleep PwC guys do not talk about Oscars More Source: Business Standard Web is main medium for top executives More Source: www.exchange4media.com Uncle Sam, come and talk to 'em More Ringing a wrong number... More ECR initiative bonds arch rivals More Essel group goes online to market lotteries More New leisure-travel product from SITA More Radio trunking keeps Chennai wired More AirTel's new facility More Web site for fruit, vegetable sales in Chennai More Kinetic Engg to be Hyosung production base More Honda Siel to pump in Rs 200 cr in 3 years More Source:The Hindu Business Line
Toscani calls tobacco companies the ``New Nazis’’ at WHO meeting Ex-Benetton advertising guru Oliviero Toscani likened tobacco companies to Nazis at the World Health Organization meeting being held this week in Geneva that aims to hammer out an enforceable treaty on tobacco control. More Perrier makes splash with new fruit fizz brand Fluo Swiss food giant Nestle has announced plans to turn its Perrier mineral water brand toward the soft drinks market with the introduction of a new line of fruit-flavored fizzy drinks to be sold under the "Perrier Fluo" brand. More German insurer Allianz allies with OMD in Asia/Pacific Allianz Insurance Management Asia/Pacific has appointed Omnicom Group's Optimum Media Direction (OMD) to handle its $10 million regional media assignment following a four-way media pitch. More European launch of Handspring’s PDA/mobile phone begins with London commuters Handspring this week kicks off the European launch of Treo -- its combined electronic organizer and GSM mobile phone with wireless Web and email access -- with a campaign focusing on London commuters. More French hotel giant Accor in pan-Euro push for low budget chain Ibis French hotel giant Groupe Accor is launching a pan-European campaign aimed at converting business and leisure travelers to its low-budget Ibis chain. More Swiss tourism aims to climb back with mountain theme Hard hit by the Swissair bankruptcy, the Swiss Tourist Office has latched on to the United Nations' declaration of 2002 as the International Year of Mountains with the launch of three year marketing campaign based on that theme. More Source: adageglobal.com MADD wants strict curbs on all alcohol ads In Wake of NBC Hard-Liquor Retreat, Group Takes Aim at Beer and Wine More Baltimore shop picks up hotel $8 million account Trahan Named Agency of Record for Gaylord Hotels More Lowe staffers leave for D'arcy and Heineken Account managers and executives from Interpublic Group of Cos.' Lowe, New York, left the agency to join Bcom3 Group's D'Arcy Masius Benton & Bowles, New York, and rejoin old business. More Source:www.adage.com Morgan Stanley Tag to Have Familiar Ring Morgan Stanley uses a variation of its well-known "One investor at a time" tagline in a new global branding effort from Leo Burnett here. More Source:www.adweek.com To Infiniti And Beyond Infiniti will launch the TV portion of its 2003 G35 sports sedan campaign Friday with the first of three spots. The G35 is the first of four new Infinitis consumers will see in the next nine months. More Source:www.brandweek.com Television adverts for vodka hit by Prohibition spirit Seventy years after the repeal of Prohibition, the US television network NBC thought it might be time to reintroduce vodka adverts on to the airwaves. It thought wrong. More Source:www.news.independent.co.uk AOL Time Warner shares off on Internet ad concerns Shares of media behemoth AOL Time Warner Inc. fell sharply for the second consecutive day on Thursday as an influential analyst raised concerns over the growth prospects of the company's America Online Internet division. More Source:news.cnet.com TV ad revenue growing but caution is demanded TV advertising revenue is showing positive growth for the first time in 18 months, but industry insiders say it is too early to predict if it will be the start of a long-term trend. More Starcom Motive takes another Barclays account Barclays is to shift the £14m media planning and buying task for its Woolwich brand from incumbent Optimedia to Starcom Motive. More Agencies set to go head-to-head for Mediaedge:CIA deal Portland and Outdoor Focus are set to go up against each other for the estimated £45m outdoor planning and buying business for the recently merged Media-edge:CIA. More Source:mediaweek.co.uk |
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