Television

India's first TV air time selling, planning and buying forum, kicks off tomorrow

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/28/indiantelevision_4.jpg?itok=gqT34Mle

Building on the success of Qalam 2001, a two-day creative writing workshop held in December 2001, television services company Indian Television Dot Com Pvt. Ltd takes its vision of providing a forum for the industry to discuss issues critical to the business to the next level.

Indias first TV air time forum Ad-Wise 2002, a day-long meeting ground to understand the various issues impacting the business of TV air time, is being held in Mumbai (MayFair Rooms, Worli) tomorrow. The theme of the forum is Future Shock: The Road Ahead and is targeted at professionals from broadcasters who sell air time, media planners and buyers from ad agencies and media concessionaires, and at marketers.

A cross section of television, advertising, media, research and marketing professionals are slated to come and share their views at Ad-Wise 2002. Among them: Raj Nayak, executive vice-president, Star India, Abraham Thomas, ad sales head Sony Entertainment, TAM India CEO LV Krishnan , Initiative Media CEO Ashish Bhasin, Mindshare Fulcrum CEO Vikram Sakhuja, and Eureka Forbes COO SK Palekar, to name a few.

SET India CEO Kunal Dasgupta is delivering the keynote address. According to Dasgupta, Ad-Wise 2002 is a forum whose time has come. Indias television channels are dependent mainly on advertising for their sustenance, says Dasgupta. And there are many issues that need to be discussed amongst the various constituents. Ad-Wise 2002 should serve as a platform for that.

Nayak echoes that sentiment saying: "It is sad that in spite of being an industry dealing in thousands of crores, there is no authentic source of TV Spend. How do media independents who work on 2 - 2.5 per cent commission take an exposure of crores of rupees where clients do not pay on time? Why are brand managers becoming salesmen? Ad-Wise 2002 should throw up a lot of interesting issues.

Ad-Wise 2002 is supported by both Star India and Sony Entertainment. MTV India, Sabe TV, Turner International are other broadcasters who have put their might behind it.

Says Indian Television Dot Com CEO Anil Wanvari: Ad-Wise 2002 Forum is another pioneering effort from indiantelevision.com, a television services company. The Forum is a vehicle where a lot of ideas will be exchanged amongst planners, buyers, marketers and television ad sales professionals. We thank the entire television industry for their active support and participation in all our initiatives.

Indiantelevision.com is taking small steps to help the television industry to evolve as well as to provide learnings to the professionals involved in the business. Hence, we pioneered The Indian Telly Awards the first ever awards to recognise the contribution made by several individuals to the television industry, and Qalam 2002 a scriptwriters forum and workshop, he added.

Close to 250 professionals involved in air time sales for television, media planning and buying, research and in marketing are slated to attend Ad-Wise 2002.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/kanada.jpg?itok=n7Tw9omO
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/gana.jpg?itok=veFowdxg
Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

Punjabi sensation Diljit Dosanjh’s newly released tracks ‘Pagal’ & ‘Putt Jatt Da’ have smashed charts on India’s largest music streaming app – GAANA with over five million hits within less than a month.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/aaj-t.jpg?itok=9a_rPb1K
How Hindi news channels perform on counting day

News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/khelo-india_0.jpg?itok=AcpU6Vh1
Khelo India Youth Games, Maharashtra 2019 is Bigger and Better!

Building on the roaring success of the inaugural edition of the Khelo India School Games, Ministry of Youth Affairs and Sports along with Star Sports kick started the countdown to Khelo India Youth Games, Maharashtra 2019 with an appeal to encourage India to play more- with the evocative ‘#...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/tata.jpg?itok=qExrssTe
IndianOil to fuel Tata Open Maharashtra

Organisers of Tata Open Maharashtra today announced Indian Oil Corporation Ltd. coming on board as a valued partner for the 2nd edition of Tata Open Maharashtra to be played at the Mhalunge Balewadi Stadium, Pune.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/times.jpg?itok=axdb0S-X
Times Internet announces elevation of Puneet Gupt as its COO

India’s leading digital products company, Times Internet announced the elevation of Puneet Gupt as the COO of Times Internet,with immediate effect.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/barc.jpg?itok=KJ80SgOl
BARC INDIA AWARDED MOST INNOVATIVE COMPANY 2018

BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018 awards.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/zee.jpg?itok=6Y3p9bLV
Zee Kannada to have exclusive content for HD channel

If there’s any broadcaster known to be a pioneer it’s the Zee Network. With a wide reach in the regional part of India, Zee already has leadership positions in Bangla, Marathi and Bhojpuri markets as per BARC data week 48. Now it wants to buck up in the Kannada market with the newly launched HD...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/baiko.jpg?itok=1GgscRuj
Sony Marathi new player in BARC data week 48

BARC data for week 48 shows that in the Bengali space, Zee Bangla and Star Jalsha continued to be in the first and second positions. No changes were observed in Bhojpuri, Kannada, Malayalam and Tamil segment. In the Telugu space, Star Maa retained its first position. Sony Marathi emerged as the new...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories