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Building
on the success of Qalam 2001, a two-day creative writing
workshop held in December 2001, television services company
Indian Television Dot Com Pvt. Ltd takes its vision of providing
a forum for the industry to discuss issues critical to the
business to the next level.
India’s first TV air time forum ‘Ad-Wise’ 2002, a day-long
meeting ground to understand the various issues impacting
the business of TV air time, is being held in Mumbai (MayFair
Rooms, Worli) tomorrow. The theme of the forum is ‘Future
Shock: The Road Ahead’ and is targeted at professionals
from broadcasters who sell air time, media planners and
buyers from ad agencies and media concessionaires, and at
marketers.
A cross section of television, advertising, media, research
and marketing professionals are slated to come and share
their views at Ad-Wise 2002. Among them: Raj Nayak, executive
vice-president, Star India, Abraham Thomas, ad sales head
Sony Entertainment, TAM India CEO LV Krishnan , Initiative
Media CEO Ashish Bhasin, Mindshare Fulcrum CEO Vikram Sakhuja,
and Eureka Forbes COO SK Palekar, to name a few.
SET India CEO Kunal Dasgupta is delivering the keynote address.
According to Dasgupta, Ad-Wise 2002 is a forum whose time
has come. “India’s television channels are dependent mainly
on advertising for their sustenance,” says Dasgupta. “And
there are many issues that need to be discussed amongst
the various constituents. Ad-Wise 2002 should serve as a
platform for that.”
Nayak echoes that sentiment saying: "It is sad that in spite
of being an industry dealing in thousands of crores, there
is no authentic source of TV Spend. How do media independents
who work on 2 - 2.5 per cent commission take an exposure
of crores of rupees where clients do not pay on time? Why
are brand managers becoming salesmen? Ad-Wise 2002 should
throw up a lot of interesting issues.”
Ad-Wise 2002 is supported by both Star India and Sony Entertainment.
MTV India, Sabe TV, Turner International are other broadcasters
who have put their might behind it.
Says Indian Television Dot Com CEO Anil Wanvari: “Ad-Wise
2002 Forum is another pioneering effort from indiantelevision.com,
a television services company. The Forum is a vehicle where
a lot of ideas will be exchanged amongst planners, buyers,
marketers and television ad sales professionals. We thank
the entire television industry for their active support
and participation in all our initiatives.”
“Indiantelevision.com is taking small steps to help the
television industry to evolve as well as to provide learnings
to the professionals involved in the business. Hence, we
pioneered The Indian Telly Awards – the first ever awards
to recognise the contribution made by several individuals
to the television industry, and Qalam 2002 – a scriptwriters
forum and workshop,” he added.
Close to 250 professionals involved in air time sales for
television, media planning and buying, research and in marketing
are slated to attend Ad-Wise 2002.
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