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uno Hindi entertainment channel Star Plus has claimed an
all time high prime time channel share of 24, as per market
research agency AC Nielsen's latest TAM data.
Leading the way is Star Plus' newly reworked top soap Kyunki
Saas Bhi Kabhi Bahu Thi, whose 20-year leap has successfully
raked in ratings, from 10.5 (before relaunch) to 13.1 (week
88), a channel release claims.
The growth registered citywise is Mumbai (22%), Kolkata
(18%) & Delhi (14%) over the previous week.
The week day prime time (Mon-Fri, 8-10 pm) zooms to 71 per
cent riding on the strong performances of the 9 pm shows,
the release states.
The release further says that rival Sony Entertainment Television's
top shows Kkusum and Kutumb have registered a 13 per cent
drop in TRP by 13% in the week. Zee shows, does not figure
in the top 50 at all.
The data is for the week 3-9 March and covered nine cities
- Mumbai, Delhi, Bangalore, Hyderabad, Chandigarh, Kanpur,
Ahmedabad, Chennai and Kochi.
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