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| .7 19 March 2002 | Volume: 2 | Issue : 16 |
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Viacom to have simultaneous cross-promotional activity on 13 networks and websites Global media major Viacom, which runs MTV and Nickelodeon, has announced a one of a kind media promotion. This concerns the upcoming Paramount Pictures/Nickelodeon Movies' sci-fi action adventure film Clockstoppers. More Headlines Report of the task force on introduction of conditional access system The issue of introduction of an addressability system has been engaging the attention of the Government for some time, keeping in view the problems being highlighted by sections of the broadcasting industry, including Cable operators, MSO's and Content Providers. More Zee to stage contests to promote mythos Zee TV is pulling out all the stops to increase its visibility at the ground level. To this effect it has announced a unique talent contest The Zee Mytho Show. More Alpha Marathi continues targetting family with 405 Anandwan Alpha Marathi has announced the commencement of the serial 405 Anandwan. Producer, director and writer Pratima Kulkarni was behind the highly successful Prapancha which ran for 78 episodes on the channel. More Fear Factor runs into hot water with the American Humane Association In India reality show Fear Factor may be running on AXN without a hitch but in America it has created a storm. More Tube Talk MAX will run Shah Rukh Khan film festival MAX has announced that it will showcase popular actor Shah Rukh Khan in a series of films. They will run every Thursday and Friday at 9 pm from 29 March to 26 April. More Watch Latin singing sensation Enrique Iglesias on CNN CNN has announced that Latino popstar, Enrique Iglesias will appear on CNN’s Talk Asia. Tonight at 8pm the star chats with host Lorraine Hahn about his music, his family and his ties with Asia. More Source: www. indiantelevision.com Other Headlines Falling commercials mirror ad slump More Pay only for the channels you watch More Source: The Economic Times Escotel consolidates AOR with Millennium Media More Pepsi changes tack leaving Coke cold More Source: www.agencyfaqs.com Disney plans 'real' TV film on Prince William More Hyundai's new Santro aims to blunt competition More Bharti plans broadband via satellites More Source: The Times of India Hyundai drives in Santro Zip Plus More Tea Board moves ad council to stop Dandi salt campaign More Cola majors set for war over mango More Small soft drink makers to chalk out survival plan More Contract, JWT Co team up for specialised communication More `Consumer durables may come cheaper this summer' More Lip liners from Lakme More HTA Mumbai wins new clients More Source: Business Line Cell user base crosses 6 m More ...Terracan launch by year-end More The mystery of the rural consumer More High tea in low-growth market More Riding the talk More Source: Business Standard
Acclaim Entertainment has announced that advertisements for its game Shadow Man: 2econd Coming for the PlayStation 2 are set to appear on gravestones across the UK as part of the first advertising campaign to use memorial plaques as part of a marketing strategy. More Source: Gamespot BBDO Germany Grows in Contracting Market BBDO Group Germany, the country's leading advertising agency, managed a strong increase in turnover last year in a contracting market. More Source: Handelsblatt Radio First confident of upturn in ad revenue in H2 Radio First PLC chairman Keith Harris said at the AGM that despite difficult trading conditions in the last 18 months, the company is well positioned to take advantage of the expected improvement in advertising in the second half of 2002. More Source:Ananova Pasting for JC Decaux at £6.3m TOUGH times in the outdoor advertising markets and cut-throat competition to provide street furniture halved net profits at JC Decaux, the world leader, to halve to e10.2m (£6.3m) last year. More Source: Evening Standard Coca-Cola rolls out Bibo to third international market The Minute Maid Company Canada Inc., part of Coca-Cola Co., has launched here Bibo, a new line of fruit punches designed to appeal to children and their mothers. More Major global ad campaign set to break for Camel cigarettes Although the cigarette's image has been regularly updated with recent taglines such as "What you're looking for. Pleasure to burn", the brand will be updated in April with a new global ad campaign, according to sources. More Publicis to pay $171m to Saatchi & Saatchi shareholders Publicis Groupe will pay shareholders of the former Saatchi &Saatchi EUROS 195 million ($171 million) to compensate for a massive decline in stock prices since the Paris-based holding bought the UK-based agency network in Sept. 2000. More Soccer star joins nuns in Italian mobile ad saga The latest in a series of TV commercials featuring the unlikely combination of free-spirited Italian youths and a group of nuns for TIM, the cellular arm of former state telephone monopoly Telecom Italia, adds a world-famous soccer star to the mix. More Source:www.adageglobal.com Ulster confident despite ad fall Ulster TV has escaped the worst of ITV's advertising slump. More Advertisers agree to meet ITV giants The advertising industry has agreed to hold talks with Carlton and Granada as concern grows about a possible merger of the two companies. More MTV cashes in on cup fever MTV is seeking a sponsor for Football Shorts, in which stars will reveal secrets of their record collections. More Tube ads under threat Advertisers on London Underground are facing a possible blackout after poster workers voted to strike over pay. More Source:www.media.guardian.co.uk Research Firm Goes After Agencies, Advertisers With New Ad Service Market research firm AcuPoll is targeting advertising agencies as well as advertisers with a direct mail campaign for its Early Stage Ad Screening & Development Methodology service. More Cross Media Shifts LifeMinders From Ad Model to Commerce March 24 Academy Awards telecast, which is expected to be one of the most-watched individual programs of the year. Both "Kids' Table" and "A Little Help," a companion 30-second spot that debuted on the uper Bowl and also will air on the Oscars, were written and produced by DDB Chicago. More Source: www.dmnews.co |
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