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Global
media major Viacom, which runs MTV and Nickelodeon, has
announced a one of a kind media promotion. This concerns
the upcoming Paramount Pictures/Nickelodeon Movies' sci-fi
action adventure film Clockstoppers
An
official release informs that at 8:00 p.m. (EST) and 5:00
p.m. (PT) on Tuesday, 26 March Viacom will freeze regular
programming on 13 networks and multiple Viacom Web sites.
They will all broadcast the Clockstoppers Global Giveaway.
This is a live, on-air instant giveaway. At stake is the
grand prize of a trip around the world in a private jet.
The second prize is $10,000.
The
release informs that support for the give away began on
5 March on 13 Viacom networks. Promos have been running
on the channels informing fans of the opportunity to win
the prizes.
Among
the television outlets participating in the 26 March event
are BET, CMT, MTV, MTV2, Nickelodeon, Nickelodeon's Games
& Sports, Noggin, TNN, TV Land, VH1, VH1 Classic, VH1 Soul
and VH1 Country. The Viacom Web sites involved in the promotion
are Clockstoppers.com, CMT.com, Paramount.com, Nickjr.com
Nick.com, TVLand.com and VH1.com.
Around
180 Viacom-owned radio stations are promoting the give-away
with tune-ins to the contest leading up to and during the
event.
The
event will air live from Nickelodeon Studios in Orlando,
Florida. The nature of the contest will be unveiled along
with a toll-free number. Phone calls will be monitored and
the 28th caller gets the money while 29th caller gets the
trip.
Once
the winners have been announced all participating networks
and sites will resume normal activity. The exception is
Nickelodeon, which shortly after the contest will air a
special half-hour live program. This will allow its audience
to call the toll-free number for more prizes. These will
be in the form of merchandise from the film like bikes,
watches and skateboards.
Viewers
can also see an 11-minute special The Making of Clockstoppers.
The film stars Jesse Bradford, Paula Garces, French Stewart,
Michael Biehn and Robin Thomas and opens in America on 29
March.
Nickelodeon
Movies is the feature film development and production division
of Nickelodeon, which produces movies for kids and their
families in association with its sister Viacom company,
Paramount Pictures.
Nickelodeon
Movies' releases claim to have grossed over $450 million
at the box office and include The Rugrats Movie and
Oscar nominee Jimmy Neutron: Boy Genius.
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