|
|
|
| .7 12 March 2002 | Volume: 2 | Issue : 11 |
 |
Breaking
News FICCI-Frame
2002
Mercedes-Benz USA breaks its biggest brand blitz since its $45 million "Falling in Love" push in 1997 tonight on national broadcast and cable TV. More JUSTICE DEPT. SEEKS STRICTER MARKETING BANS ON CIGARETTES Tobacco makers are reacting with skepticism to a Justice Department plan for stricter curbs on tobacco marketing. More SCHERING LAUNCHES CRITICAL CAMPAIGN FOR CLARITIN FOLLOW-UP Schering-Plough Corp., Kenilworth, N.J., broke a critical TV, print and out-of-home campaign for Claritin successor Clarinex last week that seeks to position the drug as the only non-sedating antihistamine for indoor and outdoor allergies. More BRITISH BAND MAKES U.S. DEBUT IN CAR COMMERCIAL Dirty Vegas Aligns Tour With Mitsubishi Ad Campaign Mitsubish Motor Sales USA's latest music-themed ad is not only the launch spot for the freshened 2003 Eclipse coupe but also the U.S. debut of a British pop band. More Source: www.adage.com Pepsi signs Pop Idol's Gareth Will Young might have the number one single, but Pop Idol runner-up Gareth Gates has just joined the likes of Britney Spears and Robbie Williams - by signing a £750,000 deal with Pepsi. More Source: www.guardian.com Nestle launches pet shop campaign Nestle Purina is the first advertiser to promote its brand through a new pet shop advertising network launched by Shopfront Media. More Source: www.mediaweek.com Greece goes 'Beyond Words' in international ads Beyond Words' is the idea behind the first international campaign for the Greek National Tourist Board devised by Team Saatchi since its appointment last November. More Source: www.adageglobal.com HSBC's global ads introduce 'The World's Local Bank' HSBC, a leading international financial organization, is turning its back on the 'one size fits all' concept in its new global campaign that aims to position the group as the 'world's local bank'. More Adidas shoe wearers 'feel the breeze' in global ads In what is the first global ad campaign for adidas created jointly by 180, Amsterdam and TBWA Worldwide, the German sports giant is promoting its ClimaCool footwear in a campaign that breaks March 11 More www.adageglobal.com Car adverts may have to carry health warnings British car manufacturers will have to put tobacco-style health warnings on their advertising if a law passed in Belgium is rolled out across the European Union. More Source: www.mediaguardian.com K-Swiss Plays The Classics K-Swiss will break a global TV, print and outdoor campaign next week based on the theme, "Street Rhapsody. More Source: www.brandweek.com G-P Rolls Out New Look For T-P Georgia Pacific will reintroduce its extra-soft toilet paper, Quilted Northern Ultra, with a TV campaign that breaks next Monday. The relaunch, which also features new packaging, marks the first advertising for the Ultra line since 1996. More Source: www.brandweek.com Korea's online ad market shows signs of recovery Korea's online advertising market, one of the key factors in the dot-com industry's turbulent cyclical fluctuation, is showing signs of a recovery in recent months, major portal and ad agencies said yesterday. More Source: www.koreaherald.com Baltic advertising revenue climbs to E167m The volume of advertising in the Baltic media grew by 11 per cent in 2001, compared to the previous year, and reached E167m, an advertising monitoring survey found. More Source: www.internetnews.com One of Industry's Best-Known Figures Is Leaving Philip B. Dusenberry, one of the best-known, most honored creative executives in advertising, is retiring from BBDO, the New York agency where he has spent the lion's share of his career, effective May 31. More Source: www.internetnews.com |
|
|||||||||
| Click
here for the archives of our Daily newsletter
To subscribe to The Ad Linx Reporter or to get further information email us at:- (subscribe@indiantelevision.com) with unsubscribe Adlinx in the subject. To unsubscribe mail to unsubscribe@indiantelevision.com with unsubscribe Adlinx in the subject. Contact us at Indian Television Dot Com Pvt Ltd, 109, Kartik Complex, Opp Laxmi Industrial Estate, New Link Road, Andheri (W) Mumbai-400 053.INDIA . Tel:91-22-6920675 /6920676/ 6351460/6351461 Fax: 91-22-6351461 |
Every
endeavour is made to make sure that the links given are valid. However,
since the archiving systems differ cross various websites, indiantelevision.com
cannot guarantee their validity after a day of posting.
|
|
|
The
Ad Linx Reporter is an Indian Television Dot Com publication. |
||
