|
Pop
bands seem to be the flavour of the season. After B4U Music
and Sony Music's launch of all girl band Teer, Channel [V]
and Coke's innovative talent hunt [V] Popstars, it is now
the turn of etc Punjabi and Pepsi to dive in.
Pepsi has formed an alliance with etc Punjabi for a musical
talent hunt in Punjab. The contest titled Pepsi Ban Ja
Sitara will see aspiring musicians being short-listed
by a panel. According to reports, while etc Punjabi is the
channel partner, T Series will be Pepsi's music partner.
Judges for the contest include Punjabi pop singers Harbhajan
Mann, Hans Raj Hans and Sardool Sikandar, reports indicate.
An album with the contest winner is also expected to be
launched.
Click here
for Archives
|
