AXN gets set for a new season of the 'The Amazing Race'

Action channel AXN has announced the second season of the reality show 'The Amazing Race'. AXN will broadcast the first two episodes of 'Amazing Race 2' this Friday, 15 March back to back, from 8-9 PM and 9-10 PM

Subsequent episodes will air every Friday at 9 PM, with rebroadcasts on Sundays at 1pm and 5pm, and on Mondays at 10 PM

Commenting on the first performance of the first installment, Rohit Bhandari, senior marketing manager, AXN, said it did reasonably well with an average share of 20 per cent among the international channels. Ratings were no doubt helped by the fact that participants had come to India for a couple of days, Bhandari said.

The format is the same as the first season. Eleven new couples with a pre-existing relationship race around the world to win $1 million.

'AXN HAS CORNERED 9 PM SLOT': Referring to the channel's viewer base, Bhandari said AXN had seen a shift in its demographic profile. When the channel started operating in 1998 the male female ratio was 70:30. Now it is a more balanced 57:43. He said that the two reality shows which recently commenced on the channel 'Fear Factor' and 'Scariest Places On Earth', have cornered the most share in the crucial 9 PM prime time slot as opposed to movie based programs on rivals like HBO and Star Movies.

Referring to other programming initiatives, Bhandari said eight episodes of the new season of 'Who Dares Wins' will be shot in India. This will basically comprise of street dares. The more adventurous will be flown to Australia to compete in the main dares. Bhandari said that the main dares need to take place in Australia as the tasks are complex and require technical expertise to ensure safety of participants.

People can nominate those whom they want to see on the tube. An on air campaigns will be conducted telling people to send in entries and then a lucky draw will be held.

As for the upcoming attractions the channel has on offer, April will see the launch of the second season of Crime Scene Investigation. Besides this 'The Agency', about the manoeuverings of the CIA will enthrall viewers.

May will witness the airing a stunt awards show which will take place in Los Angeles. The aim is to honour people behind action scenes. The channel will organise a marketing initiative around the event. Watch this space for further details.

As far as film-based programming is concerned AXN claims a viewership of 2.33 million for 'Crouching Tiger Hidden Dragon' which had its premiere on the channel in December. Films that will air later on in the year on AXN include the Kevin Bacon scare fest 'Hollow Man', the chick action flick 'Charlies Angels', and '6th Day' with Arnold Schwarzenneger getting cloned.

Latest Reads
Aaj Tak HD hits airwaves, available on Tata Sky

India’s leading news broadcaster Aaj Tak has announced the launch of country’s first Hindi HD news channel - Aaj Tak HD.

Television TV Channels News Broadcasting
Uday Shankar's meteoric rise from Star India to Disney APAC

The man running India's largest media company - Star India-  has made it to the top in the Asia Pacific region at probably the world’s most admired entertainment company - Disney. Uday Shankar, who once was a reporter with The Times of India, and then went on to successfully lead news channels such...

Television TV Channels GECs
DreamWorks to launch Fight Sports and Kids+ channels

DreamWorks Channel, a Southeast Asian pay television network that is owned and operated by DreamWorks Animation International TV, a subsidiary of NBCUniversal, which is a division of Comcast, has set the ball rolling to launch two new channels - Fight Sports and Kids+ Asia. It has started the...

Television TV Channels Kids
4 Star and 3 Zeel channels most watched across genres

Four channels from the Star India network, three channels from Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Sony Pictures Network India (SPN), the Sun TV Network, and Viacom 18 comprised the list of the top 10 channels across genres for week 49 of 2018 (Saturday, 1 December to...

Television TV Channels Viewership
Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

MUMBAI - As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc. (“21st Century Fox”-NASDAQ: FOXA, FOX), the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company (NYSE: DIS) today announced plans for the strategic alignment of...

Television TV Channels News Broadcasting
Discovery strikes agreement with European Tour to expand GOLFTV portfolio and establish the ‘digital home of golf

Discovery and the European Tour have announced a new partnership that will see GOLFTV continue to expand its portfolio and move towards becoming the established ‘digital home of golf’ for fans around the world.

Television TV Channels Factual @ Discovery

CNN and Cartoon Network won eight honours – also known as “Goddess of Creativity” wins – at the Asian Academy Creative Awards on December 6, the region's version of the International Emmy Awards.

Television TV Channels Kids
Uncover the enthralling journey of the most notorious drug lord on HISTORY TV18 HD’s ‘The Rise & Fall of Pablo Escobar’

Pablo Escobar’s belief that “Life is full of surprises, some good, some not so good.” forms the basis for a thrillingbiography of the world’s most infamous drug lord.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories