.711 March 2002 Volume: 2 Issue : 11  




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Todays Newsbreakers India
Breaking News
Sony, Discovery ink distribution deal, warn of hike in subscription rates
Sony Entertainment Television (SET) India and Discovery Networks International (DNI) have announced a distribution alliance that brings the two DNI channels, Discovery and Animal Planet, onto the Sony platform. Expect a subscription hike once the modalities have been worked out.More

'Everyone Wins' may be the next big gameshow

"Everyone Wins", a show created by Singapore-based media baron Robert Chua, is being pushed into global markets outside Asia by UK distributor Action Time. More


Sony still lags behind in the 9-10 band, claims Star
Star is unwilling to give up its hold over the 9-10 pm band. Even as Sony's top two soaps, "Kkusum" and "Kutumb" continue to inch their way up the charts, Star maintains that the rise is yet to make a dent in its number one position. More

Tube Talk
'Star Movies counts down to live telecast of Oscar nights
The countdown to Oscar night is well and truly on and Star Movies has the 74th Annual Academy Awards live and exclusive on Star Movies, Monday, 25 March, 6:30 am, & 9:30 pm. Star Movies is also bringing Oscar Fever, a slot featuring Hollywood blockbusters and classics from 1-24 March in the late prime time slot (post 11:30 p.m.).
More

Vishal Patel is February 'Super Selector'
Vishal Patel, an MBA graduate from Baroda, has emerged ESPN Star Sports' Super Selector of the February contest with a score of 4097.
More

International Womens Day's Special Features
Women Who Matter In Television
The Indian television industry would just not be what it is today without the women who have helped shape it.
More

Frames 2002
"The Indian film industry will create its own force to deal with the menace of piracy "
Chairman of the entertainment committee of Ficci, Yash Chopra says the film industry will shortly unveil a task force to combat piracy, on the lines of the one set up by the music industry.
More
Source: www. indiantelevision.com

Unichem to widen Foreva brand More
Shapoorji Pallonji to build country’s tallest residential building More

Pepsi India to be part of new Asia More
Source:Business Standard

MUL To Set Up Integrated Service Outlets Under MSM Brand Name More
Coke Brings Gyaan In Latest Sprite TVC More
Cutty Sark Makes A Spirited Bid For Indian Market More
INS Campaigns To Promote Print More
Celina To Endorse Wearit, Promote Western Casual, Party Wear Concept For Women More
:Source:The Financial Express


Delhi zips to 1 million mobiles More
Aamir Khan To Direct Coke Ad! More
Source:The Times Of India

Pepsi takes a star turn as Coke piggybacks Lagaan team More
Discovery , Sony tie up in India More

O&M bags Abby for best agency More
Sushma Swaraj hogs Pak media attention More
Cellphone prices get lower More
Scooter sales pick up More
Coke to get hot with tea, coffee this winter More
Head & Shoulders overtakes Clinic Plus More
Aamir Khan To Direct Coke Ad! More
Source:The Economic Times
Thought
for the day
"Advertising is of the very essence of democracy. An election goes on every minute of the business"
. - Bruce Barton
Other Newslinx International
Welcome to the Guardian Student Media Awards 2002
Now in their 24th year, the awards recognise and reward the very best student journalists, editors and photographers with prizes that include cash, work experience at the Guardian and European flights from EasyJet. More
Source: www.media guardian

Media layoff pace slows
The pace of media layoffs eased in February, with companies announcing layoffs of 283 workers, says a new study. More

Source: www.tvinsite.com

Online Advertising Sees Turnaround
After the most turbulent year ever in 2001 sent many Internet companies struggling for survival, rays of hope are beginning to emerge in the online advertising sector, still the lifeblood for many dotcom firms. More
Source: www.korealink.co

PR duo set to blow whistle on Cordiant
Nick Miles and Hugh Morrison, the two executives sacked by City PR firm Financial Dynamics, have turned 'whistleblowers' against parent company Cordiant, the international advertising giant. More
Source: www.observer.co.uk

Paris chill envelops ad icon's principles
It didn't take long for the jokes to start flying in the Chicago advertising community: The Subsidiary City. More
Source: www.chicagotribune.com.

SHIRLEY AND MARY J ARE ELT'S LIPPY CHICKS IN NEW GLAM AD
TANTRUMS and tiaras were far from the agenda when Elton John teamed up with two of pop's hottest divas to front an Aids campaign. More
Source: www.sundaymail.co.uk

Hispanic stations get ad static
Local Spanish-language television and radio stations are tired of being the best advertising bargain in town. More
Source: .www.chicagobusiness.com

Buy your very own Ogilvy branded cottage in India

NEW DELHI - Probably the only property the advertising world associates with the global network Ogilvy & Mather is Touffou, the 12th century chateau in Bonnes, France that David Ogilvy retired to in 1973. More

Budweiser splits with Craverolanis Euro RSCG in Argentina
Anheuser-Busch's Budweiser, the world's No. 1 selling beer, and CraveroLanis Euro RSCG, Ad Age Global's Latin American agency of the year, have ended a three-year relationship in Argentina. More

TBWA scoops Haagen-Dazs international biz
General Mills has awarded its estimated $44 million international advertising account for Haagen-Dazs to TBWA Worldwide. More

Controversial Thai politician to launch weekly paper
Senior politician and Member of Parliament Chalerm Yubamrung has announced plans to launch his own weekly newspaper, "Thailand Today", in late March.More

Pepsi choses Brazil for Latam debut for Mountain Dew
In preparation for a regional launch of its Mountain Dew brand, the best-selling non-cola soft drink in the U.S., PepsiCo. is launching the citric beverage in Brazil's $5.2 billion soft drink market. More

Fiat breaks sequel to hit Italian commercial
The long awaited follow up spot to Leo Burnett Worldwide's popular "seize the day" campaign for carmaker Fiat shows the protagonist's aggressive nature turn against him.
More
Source: www.adageglobal.com

Study Finds Growth in Newest Online Ad Sizes
Larger online ad units introduced last spring by the Interactive Advertising Bureau are continuing to gain traction despite a slow start, according to findings from Web researcher Jupiter Media Metrix. More

CMR: Web Ad Spending Dropped 14.7 Percent in 2001
There's a number to quantify the online ad sector's woes during the past year, and it's 14.7 percent -- the industry's total drop in ad spending from 2000, according to researcher CMRi, a unit of Taylor Nelson Sofres.
More
Source:
www.internetnews.com

 

 

 

 

 







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