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 While
in India, channels seem to be on the lookout for the next
Kaun Banega Crorepati(the licenced version of Who
Wants to be a Millionaire), here's an Asian show format
that's being exported globally. Everyone Wins, a
show created by Singapore-based media baron Robert Chua,
is being pushed into global markets outside Asia by UK distributor
Action Time. Chua is slated to promote the product at MIPTV
2002 (Cannes, 15 to 19 April).
The
founder & chairman of China Entertainment Television, created
the show under his own banner Robert Chua Productions. Everyone
Wins is slated to make its debut very soon on Singapore's
MediaWorks channel.
In
Everyone Wins contestants’ scores are kept secret
but if opponents can see through each others’ bluff they
can swap scores. The quicker the answer, the higher the
score. The winner with the highest score goes home with
US$ 130,000; in the process viewers can also pocket cash
by matching a lucky number made of the last digit of each
contestant’s score with anything from their credit card
to their license plates numbers. This feature makes the
quiz a highly interactive property allowing for viewer participation
without the need of set-top boxes.
The
format was originally produced by Chua’s 28-year old production
company Robert Chua Production House. Everyone Wins
will air within weeks in Singapore where Chua has signed
a production agreement with MediaWorks, and in July on Hong
Kong’s TVB. Production negotiations are currently under
way in Thailand, Malaysia and China, a company release says.
Chua
was trained a television producer in Australia in the early
60’s and has been a leading figure in the Asian television
industry for nearly 40 years. In 1967, he created TVB’s
Enjoy Yourself Tonight variety show which was televised
live nightly and broadcast for almost 30 years.
Chua’s
company, Robert Chua Production House pioneered the first
privately owned satellite TV channel China Entertainment
Television Broadcast (CETV) in 1994. It was also the first
media company in the world to establish official working
relations within China in 1979.
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