Television

Sony still lags behind in the 9-10 band, claims Star

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Star is unwilling to give up its hold over the 9-10 pm band. Even as Sony's top two soaps, Kkusum and Kutumb continue to inch their way up the charts, Star maintains that the rise is yet to make a dent in its number one position.

The channel has released prime time channel share figures (week 7, 1930-2330, TAM C&S 4+, All India) to prove that Star Plus accounts for 19.6 per cent compared to Sony's 7.6 per cent and Zee's 2.7 per cent. The channel has consistently accounted for more than 70 per cent in the top 50 programmes list week-on-week, it maintains.

With Kussum and Kutumb , Sony has made a bid for the 9-10 prime time programming band, and asserts it has eaten into Star's dominance in the post- KBC phase. Star, however, counters that some very big successes like Kaahin Kisi Roz has created an entire new audience till as late as 11:30 pm.

Star now also leads afternoon and Friday time bands traditionally led by Sony, claims the channel. Although Kkusum & Kutumb have seen an increase in the past couple of weeks, Star still claims a lead, quoting these figures

   
Reach OOOs
Mon
DES MEIN NIKLA HOGA CHAND
5715
Mon
KKUSUM
3904
Mon
KUTUMB
3743
     
Tue
KAMZOR KADII KAUN
6718
Tue
KKUSUM
3907
Tue
KUTUMB
4311
     
Wed
SANJIVANI
6901
Wed
KKUSUM
5026
Wed
KUTUMB
4631
     
Thu
JAHAN PYAR MILEY
2355
Thu
KANGAN
3821
Thu
KKUSUM
3786

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