1 Aug 2002 | Volume: 3 | Issue : 9 |
Prasar Bharati, Mindshare in talks to increase ad spend on DD NEW DELHI: If you really cannot beat them, then join them. And Prasar Bharati, the autonomous body which oversees the functioning of pubcasters Doordarshan and All India Radio (AIR), is doing just that. More Glocalization, connectivity, sensuousness - new marketing realities according to Euro RSCG Marketers looking to create a 'buzz' among global youth should focus on the Bees (the trend spreaders rather than the trendsetters) and get serious about brand messaging and the media. More Broadband growing
rapidly worldwide, says study 'Ramkhilavaan'
is not Laloo, says show producer
First
Take Media Stockwatch Tube Talk
Other Headlines IBM Global To Be Key Player In Domestic IT Services More Bharti Tele Revenues Up, But Loss Mounts Too More Ford Plans To Firm Up India Operations More Oracle To Add 3 Biz Groups, 1800 People In India More Taj Hotel Group Offers WiFi-based Internet Connections To Guests More Sunfill Distribution Model Being Evaluated For African Market More Lakme Lever To Launch Two Skincare Products More Blue Star To Focus On New Customer Service Strategy More Weekender Ties Up With Warner Bros More Daewoo Motor Sales Eyes Record Profit More Royal Airways To Take Off Again More Source: Financial Express Royal Airways may take wing again More Personality ties up with Warner Bros More Crabtree tie-up for bath fittings More S. Kumar's to develop leisure brands More Maruti launches `WagonR Pride' More Gold Flake Cool Mist launched More `PwC-IBM deal to include India operations too' More Lakme Lever to roll out new line More Oracle's move to spread computer literacy in Karnataka More Bangalore firm launches garment range More LG still upbeat on washing machines — To invest $10 m more 1More Berger hopes to paint a good picture More Microsoft India centre plans new releases More Crocodile to expand retail networks More Radico Khaitan enters semi-premium whisky segment More Celforce offers free calls in Gujarat More Oracle plans aggressive expansion in India More Source: The Hindu Business Line IBM buys PwC Consulting for $3.5 bn in cash, stocks More Source: Business Standard 'We offer a portfolio of refined oils' More White goods shine in Q1, FMCG sector trails More PwC India readies for new life More Bombay Dyeing picks up 51% stake in Proline More Dell plans to make printers, handheld PCs More Tatas to sell 25% in St James hotel More LG to rope in Indian celebrities More Teva scouting for bulk drug units in India More Auto makers shifting plants to Third World: report More Maruti launches WagonR Pride More Reader's Digest loss narrows, revenue flat More Magazine tie-ups to come under lens More Bharti Telenet to invest Rs 350 cr in Haryana More BSNL seeks time to respond to Trai order More Source:The Economic Times Equus Red Cell wins Welspun’s Rs 5-crore retail account More New questions face radio operators More On-air film and music promos: A case of sour grapes? More Source: www.agencyfaqs.com Wockhardt all set for an international splash More Idea Cellular to scale up investments in Delhi More Bharti Tele Q1 loss increases 143% More Raymond Q1 net profit at Rs 43.10 million More Source: www.moneycontrol.com
FCB Will Not Protest Postal Service Award More Last-Minute Add To North Face Review More Justice Department Investigating Aol Time Warner More Papa Murphy's Moves Account To David & Goliath More Interep Reports Net Income Down 75% More Unilever: No Ad Cuts Planned To Help Earnings Outlook More Source: www.adage.com JWT Looks for New Detroit Creative Chief More Calif. Lottery Selects FCB More Source: www.adweek.com WWE Films Set To Roll More Hilfiger To Take Underwear Unit Back From Jockey More McD Helps Mariners Save Seattle More Ice-T Wraps Up Posse Pops More Head Soprano Sings For Rutgers Football More Source: www.brandweek.com Advertising slump hits Trinity Mirror More Source:www.money.telegraph.co.uk Printing giant toughs out market hit by low advertising, overcapacity More Source:www.nationalpost.com Court Enjoins Pop-Up Ad Firm From Popping Up Ads More Source:www.mondaq.com |
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