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| .7 9 April 2002 | Volume: 2 | Issue : 30 |
Fusion Media ties up marketing deal with Shop 24 Seven Fusion Media, a company specialising in marketing of television airtime, has tied up with Shop 24 Seven to exclusively market and sell airtime to branded products and services. More Nickelodeon and Global-QVC solutions develop new e-commerce site for parents The two parties will develop and operate a new e-commerce store for Nickelodeon Online... More Headlines Playwin fever spreads The Essel group promoted online lottery fever is spreading through Mumbai city, if the success of its print campaign in Monday's newspapers is any indication. More Kirch goes under; no threat to soccer World Cup telecast KirchMedia, the core rights business of indebted media media mogul Leo Kirch, filed for insolvency on Monday... More CMS initiates census of C&S households; report expected in May For the first time in the country a census of Cable TV Households is being conducted by the Delhi-based Centre for Media Studies (CMS)... More Source: www. indiantelevision.com Other Headlines Philips, Nike team gets dressed up for action More Sprite's new ad spoofs on Pepsi's Big B-Sachin film More Source: The Hindu Business Line Kirch moves soccer WC rights to Swiss arm More No World Cup this year for India? More Paradigm shift for TVS: From mopeds to bikes More ABN Amro wants 26% in IDBI Bank More Gear shift: Skoda to focus on diesel Octavia More AC Nielsen shadows ORG-Marg in retail More Usha launches products, expects 40% growth More Gujarat cells ringing less, talktime dips 15-20% More Cells ring loudest in Delhi, cross 1m mark More Net user base up 27% in '01 More Source: The Economic Times Nikhil Sen is new COO at Britannia More BPL Tele unveils gizmo combining phone, Net data functions More Cooling Burnol’s heartburn More Familiarity brands contempt More Baron exhumes Bush brand for colour televisions More Baron group may sue TCL for JV collapse More Egana to don ‘Made in India’ tag More LVMH to set up watches, jewellery arm More Moving with the times More Usha eyes Rs 500 crore-plus turnover this fiscal More Playwin jackpot odds 1 in 14 million More Source: Business Standard Bharti, SingTel complete i2i cable network More Source: www.moneycontrol.com BPL is more but Philips is better More Indian advertising and the pregnant woman More Moving out of the shadow of KBC More Source: www.agencyfaqs.com Cellular Subscriber Base Zooms 80 Per Cent More Marico Beats Hindustan Lever In Value-added Hair Oil Market Pie More Bacardi Logs On To Cricket With Interest From Corporates More ‘Save Dexter’s Brain Campaign’: Cartoon Network Launches New Promotion More Cargill To Take On Indian Rice Majors In Domestic Market More MUL Deepens Ties With Customers By Now Financing Accessories More In House In Pact With New Age Entertainment More HCLInfinet Dials Global Telcos For Net Telephony More Madura Garments Sets Sights On Russian Market More Source: The Financial Express
Citibank credits DDB with pan-African biz Citibank has appointed DDB's African network as the new agency for its operations in 26 countries of the African region. No value has been put on the account... More Unilever hires French pop act to sing praises of Rexona deodorant Elida Faberge, the Unilever-owned cosmetics giant, has become the first mass marketer to hire the French pop act L5... More Volvo construction equipment names Masius global agency Masius, the specialist corporate and business-to-businessagency owned by D'Arcy, has been named global brand agency for Volvo Construction Equipment... More Product placements in Mexican TV shows boost deodorant sales Coty de Mexico, the local license-holder for Adidasdeodorants, has doubled the line's share in the last 18 months using an unorthodox publicity campaign. More Source: www.adageglobal.com Beware a dangerous new marketing innovation Over lunch last week, the chairman of a leading ad agency was asked about the flirtation between Madison Ave. More TBWA/Chiat/Day to service competing spirits giants For the moment, it's drinks all around for Omnicom Group's TBWA/Chiat/Day and the two large spirits clients managing to share the shop. More Feisty ad veteran launches 'ANTI-AGENCY' Jim Feeney, at 63 (the same age as me), has been around the track a few times. More TBWA, Don Coleman owed $8.7 million by Kmart Kmart Corp., Chicago, owes its advertising agencies $8.7 million, according to documents filed in its Chapter 11 bankruptcy proceedings. More Three to pitch for Pepsico's SoBe business Three finalists are vying for the estimated $6 million to $10 million account of PepsiCo's South Beach Beverage Co. More Nissan to trim contenders in review Nissan North America, Carlson, Calif., is expected this week to trim the list of agencies vying for its estimated $6 million African-American account from 25 to six. More P&G'S swiffer wetjet hits turbulence Procter & Gamble Co. has flinched in the bucketless mop war, lowering the suggested retail price of its Swiffer WetJet starter kits last week for the second time this year. More Ogilvy gets web security marketer's account Trend Micro, Cupertino, Calif., has tapped WPP Group's Ogilvy & Mather, Culver City, Calif., for an anticipated $15 million to $20 million global branding account. More Source: www.adage.com Sharpton Says He'll Sue Gov't, Agencies A class action lawsuit alleging collusion between the federal government and prominent advertising agencies to depress the amount paid to minority ad companies. More Anti-Smoking Account in Play Blue Cross and Blue Shield of Minnesota has contacted 11 agencies about its 10-year, $80-110 million anti-tobacco initiative, according to the consultant running the review. More Source: www.adweek.com |
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