Kids
channel Nickelodeon has
announced an alliance with Global-QVC Solutions, an e-commerce
provider for television networks. The two parties will develop
and operate a new e-commerce store for Nickelodeon Online.
The Nickelodeon Shop will launch this spring at http://www.nick.com
and http://www.nickjr.com. Consumers can purchase Nick-branded
products based on the network's most popular series. It is expected
that the site will also help drive demand at retail stores by
showcasing the hottest Nick merchandise.
 Nickelodeon
series that are being pushed through this promotion include
Rugrats, SpongeBob SquarePants, Blue's Clues
and Jimmy Neutron. Nickelodeon Online will oversee
the creative direction and marketing of the online store,
while Global-QVC Solutions will develop and operate the store,
including technology, inventory management, fulfillment, customer
service and merchandising.
The
aim, says Nickelodeon, is to combine Nickelodeon's knowledge
of kids and kids' entertainment with the e-commerce expertise
of Global-QVC Solutions. Nickelodeon's US television network
claims to be seen in more than 85 million households and has
been rated at number one cable network for six consecutive
years. Global-QVC Solutions is an outsource solution provider
for e-commerce, serving broadcast networks and cable channels.
The company provides website design and development, customer
service, fulfillment and merchandising for both direct response
campaigns and online retail stores.
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