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| .7 15 April 2002 | Volume: 2 | Issue : 34 |
Good press or bad - Star Plus' 'KKK' needs more of it In a new weekly column, Koushik Saha analyses different shows. More Media, Advertising & Marketing Watch Egmont Imagination India ties up with Vijayta Films Egmont Imagination India has tied up with Vijayta Films for the launch of an entire range of products based on its forthcoming film – 23rd March 1931 Shaheed. More Headlines 7 Star reaches deal with ESPN as India-Windies cricket series gets under way Seven Star Cable Network has finally thrashed out an agreement with the sports broadcaster, ESPN Star Sports, following which the telecast resumed on 11 April. More RiTV plans Marathi channel for rural viewers After a Gujarati and Punjabi channel, RiTV will launch a 24-hour Marathi channel during this fiscal year. More Third Playwin draw throws up 139 big winners Zee group-promoted Playwin Infravest handed out a total of Rs 60.15 million in the third draw held on 11 April. More Source: www. indiantelevision.com Other Headlines IDBI Bank ties up with Rediff.com More Source: The Hindu Business Line Pvt banking on roll as rich join elite club More In metros, cell growth beats landline’s More EU asks India to sell its whisky as rum More Taj Group close to buying Regent More Source: The Economic Times Coke Signs Pact With Harry Potter Films, To Launch Slew of Promos More Singing A Different Tune: Bose Now Focuses On Retail Segment More India Life Hewitt Eyes Overseas Markets More IGNOU To Launch 40 FM Stations For Wider Reach More Microsoft Sets Its Sights On Home Devices More Devgan Ent To Focus On Film Distribution More Source: Financial Express Honda to launch two scooters More Source: The Pioneer Sprint PCS launches first cell phone necklace More Source: Hindustan Times McDowell plans summer spread for Celebration rum More Source: Business Standard Grey Worldwide in hunt for Indian acquisition More Is German Remedies-Cadila merger on cards? More Hero Honda to launch cheap 100cc bike More SAB TV to raise holdings before inducting partner More Maruti launches Esteem LXi More Voltas hopes to surge ahead with Vertis More Source: www.moneycontrol.com Rasna and Frooti: Caught in an advertising bind More Emvies 2002 to be awarded today More Source: www.agencyfaqs.com Honda to unleash hatchback car More Britannia bakes plan to up share More Surfing channels for growth More Foreign cable TV firms tuning in to India More Tamil actress Monal commits suicide More Motorola, ST, Philips in $1.4 b chip alliance More Hero Honda’s Joy ride to end for a new Dawn More Source: The Times of India
Omnicom is streamlining its board of directors to eleven, president and ceo John Wren said, cutting seven insiders from a group that has remained essentially unchanged since the holding company's founding in 1986. More Universal McCann Wins Nestle Buying Review Interpublic Group of Cos.' Universal McCann, New York, the global media agency for Nestle, has retained and added to its responsibilities for the Swiss marketer, winning the client's consolidated $375 million U.S. media buying account ... More Carat Names Somerset Head of Hyundai/Kia Media Carat USA has named veteran automotive media executive Tom Somerset senior vice president, group director for its $450-million Hyundai/Kia media planning account... More Schwab Lands at GSD&M Charles Schwab & Co. has shifted creative duties on its ad account to GSD&M, following Schwab's split with BBDO in New York. More Zimmerman & Partners Takes Fris Vodka Account Labatt USA is expected to award the $10 million U.S. Becks Beer account to Leo Burnett... More Source: www.adweek.com French winemakers encourage Europeans to sip more Gallic wine A group of French winemakers has unveiled a pan-European advertising campaign aimed at solidifying the country's reputation as the Continent's leading producer of top wines while raising awareness as to the diversity of products on offer More Samsung assigns $60m, pan-euro task to Initiative Media Samsung Electronics has appointed Interpublic Group of Cos.-owned Initiative Media (IM), to handle a $60 million, pan-European corporate branding media account. More Le Monde launches pay-per-view site Venerable French daily newspaper Le Monde will launch April 15 a pay-per-view spin-off of its leading on-line version, found at www.lemonde.fr. More China mobile unites $15m media buying biz with Zenith China Mobile Communications Corp. has consolidated its national media planning, buying and sponsorship business for the first time with Zenith Media, which is jointly owned by Cordiant Communications Group and Publicis Groupe... More Brahma drafts CraveroLanis Euro RSCG for $3.5m Argentine biz Brazil's Companhia de Bebida das Americas (AmBev), the world's fourth-biggest brewer, has moved the estimated $3.5 million advertising business for its Brahma beer in Argentina to Havas Advertising's CraveroLanis Euro RSCG. Brahma is the second-best selling beer in Argentina More Source: www.adageglobal.com Beech-Nut Narrows Review Three to Pitch for $10-$15 Million Account More Australia Looks To Boost Tourism New Campaign Hopes to Lure Yanks Down Under More Yet Another Publisher At 'Men's Journal' Kevin Martinez Becomes Third Publisher in 13 Months More Nike, Sega Settle Copyright Suit Sportswear Giant Says Case Is a Warning to Others More source:www.adage.com |
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