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Show them the money. That is precisely what Zee group-promoted
Playwin Infravest is doing. A total of Rs 60.15 million
was handed out in the third draw held on 11 April.
And to make sure that the message gets through, Zee is telecasting
Playwin's results live on Zee TV, Alpha Bangla, Kalanithi
Maran's Sun Network channels - the Tamil language Sun TV
and Kannada language Udaya - as well as Malayalam language
channel Asianet between 9 and 9:30 pm.
The third draw fetched Rs 391,638 each for 139 players ("lakhpatis")
whose five numbers matched the drawn numbers. The draw,
announced during the new Zee show Khelo Number Khelo
saw the rolling down of the Rs 50 million jackpot, in the
absence of a jackpot winner. Over 100,000 players won cash
prizes for getting four and three matching numbers. The
other winners included 6,173 people who had four matching
numbers with Rs 370 each and 97,146 winners with three numbers
matching Rs 50 each.
According to Playwin officials, the week's draw logged in
five million bets in six days compared to four million bets
in the last week. The draw, announced initially during the
celebrity talk show Jeena Isi Ka Naam Hai, has now
shifted to Khelo Number Khelo, a game show hosted
by Archana Puran Singh on Thursday evenings.
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