22 March 2019 | Volume 7 Issue No:75   Facebook Twitter YouTube YouTube
MAM | Marketing
Want to promote cycling as a lifestyle choice first: Giant Bicycles' Aditya Bafna
Started in 1972 in Taiwan, Giant Bicycles is one of the world's largest producers of high-quality and performance bicycles. Known globally for bringing together high-quality craftsmanship, technology, and innovative designs under one roof, it recently made its debut in India, opening its flagship store in Mumbai, in association with Element Retail.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Fanmojo announces association with Prithvi Shaw
Keeping an eye on the rising popularity of fantasy sports in India, Fanmojo, a part of U2opia Global, announced its association with the young prodigy of Indian cricket-Prithvi Shaw. It has also created a youthful film for digital and social media, encouraging his fans to play on FanMojo, use their skills, and earn rewards.
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MAM | Media And Advertising
Morris Garages India announces Benedict Cumberbatch as brand ambassador
Marque carmaker MG (Morris Garages) India has announced its association with the revered British actor Benedict Cumberbatch as its brand ambassador. The acclaimed actor - known for his stellar roles in various popular TV shows and movies will be the face of MG India.
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MAM | Media And Advertising
LivGuard launches 'Smart and Strong, Chale Life Long' campaign featuring Akshay Kumar
Energy storage brand, LivGuard Energy Technologies, has introduced its current range of inverters and inverter batteries through a 360-degree campaign ‘Smart and Strong, Chale Life Long’, conceptualised by Famous Innovations and starring Akshay Kumar.
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  Television | TV Channels
  Music genre most benefitted in Chrome DM week 11
  DTH | DTH Operator
  Tata Sky announces special price slabs for multiple TV connections
  iWorld | OTT
  ZEE5 set to premiere Simmba - the biggest blockbuster of the year
  MAM | Marketing
  The Quint, founded by Raghav Bahl and Ritu Kapur, turns 4
  MAM | Marketing
  ZEEL launches an exclusive campaign for its english cluster #WhereIsMyChannel
Television | TV Channels
Disney formally closes deal with Fox, massive layoffs expected
Specials | Event Coverage
Here are the winners of The Indian Telly Awards!
Television | TV Channels
Warner Bros chief Kevin Tsujhara to step down
- INOX becomes the official partner of Rajasthan Royals
- Social Media intermediary members of IAMAI adopt Voluntary Code of Ethics for election 2019
  Source: ET Brandequity
- Publishers, you're focusing on the wrong metric for push notifications
- Kia Motors India showcases magical inspiration in its launch campaign
  Source: Ad Ageindia
- U.S. lawsuit on hotels' internet advertising moves forward
- Comcast to launch streaming video service for internet customers
  Source: Reuters
- Lok Sabha polls: Over 30,000 political ads on Facebook since February
  Source: BS
- Facebook agrees to advertising overhaul to settle U.S. discrimination suits
  Source: ET CIO
- Amazon to introduce mobile ads, in a threat to Google, FB
  Source: TOI
- Tencent profit misses estimates as games slip, costs swell
  Source: Live Mint
- MillerCoors sues Anheuser-Busch over corn syrup Super Bowl ads
  Source: Yahoo
- MillerCoors Sues Anheuser-Busch Over 'Misleading' Corn Syrup Ad
- Why Is Israel's Justice Minister in an Ad for 'Fascism' Perfume?

Source: NY Times

- Facebook allowed companies to post job ads only men could see. Now that's changing.

Source: Vox

- Agency ad buyers say there isn't enough addressable TV inventory

Source: Digiday

- Welsh Government 'threatened' National Library over Welsh job ad

Source: BBC

- MoviePass co-founder's new startup PreShow gives you free movie tickets for watching ads

Source: TC

- 'We're not giving up' - the turbulence and tenacity of Venezuela's ad industry

Source: The Drum

- Burger King Utterly Roasts Competitors With New 'Burn That Ad' Campaign

Source: B&T

- Dwayne Johnson just dropped his latest Under Armour ad campaign for Project Rock

Source: CNBC

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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