16 January 2019 | Volume 7 Issue No:29   Facebook Twitter YouTube YouTube
MAM | Marketing
Ogilvy appoints Reed Collins, Sonal Dabral to head APAC team
Ogilvy announced today a new creative leadership team in the Asia Pacific region. Reed Collins and Sonal Dabral will lead the agency's creative efforts throughout Asia Pacific, with Collins continuing his focus on North Asia while Dabral will take on the role of leading the agency's South East and South Asia offices.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media and Advertising
Ashish Tiwari resigns as head digital marketing, PR at Hero Cycles
The head of digital marketing and PR at Hero Cycles, Ashish Tiwari has reportedly stepped down from his position. He was leading the digital marketing and PR team at the company for the past two years. It has not yet been revealed where he will be joining next.
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Mam | Media and Advertising
Vodafone launches #StrongerEveryHour campaign
Vodafone Idea, the largest telecom network in the country, welcomes the New Year with the launch of #StrongerEveryHour campaign that aims to highlight the improved network of 'Vodafone SuperNet 4G - India's Data Strong Network' especially in crowded zones, where a tower is being added every hour.
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Mam | Marketing
Sachin Bansal invests $21 mn in Ola
According to a filing with the Registrar of Companies (RoC), Flipkart co-founder Sachin Bansal has invested around $21 million in the SoftBank-backed cab-hailing platform Ola in a Series J funding round. The move comes a week after it raised $74 million from existing investor Steadview Capital.
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  Cable TV | LCO
  Hathway, DEN, Siti reveal packs under new TRAI tariff order
  iWorld | OTT
  Hotstar adds offline watching feature for premium content
  Television | TV Channels
  DSPORT to telecast marquee european tour events in india
  MAM | Marketing
  Worldwide media owned timesknowledge.in launches a new india-centric section – 'know india'
iWorld | OTT
ZEE5 maintains momentum with 56.3 mn MAU in third quarter
Television | TV Channels
PM Narendra Modi's interview with ANI News garners 5.9 mn impressions
Television | TV Channels
ZEE5 bridges boundaries to #ShareTheLove with Pakistan, Bangladesh
- Ads help Zee Entertainment post 22% revenue rise; net profit up 50%

Source: BS

- HC protects Reckitt Benckiser against coercive steps on advertising its Ayurvedic drugs

Source: ETR

- Food marketers spending more on TV ads to target black shoppers, study says

Source: Ad Age India

- DS Group replaces Priyanka Chopra with Anushka Sharma as Rajnigandha Pearls' brand face

Source: Livemint

- Google to expand crackdown on pesky ads for Chrome users worldwide in July

Source: Financial Express

- Yatra appears to target OOTD-FOMO-NSFW generation with this ad...

Source: Afaqs

- 'Glass' Again Tops Studios' TV Ad Spending

Source: Variety

- Pro-Brexit ads throw spotlight on Facebook's political ad transparency pledge

Source: The Drum

- Thailand's digital advertising poised for growth.

Source: Bangkok Post

- Domino's Outspent Rival Restaurants on TV Advertising in December

Source: Skift

- Oriole bartender joins VII Hills as brand ambassador

Source: The Spirits Business

- I would've accepted Menzgold's brand ambassador deal - Yvonne Okoro

Source: Prime News Ghana

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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