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| Mam | Marketing |
| Tinder study reveals Gen Z driven by self-discovery |
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Popular dating app Tinder has done a unique study on the youth population in India revealing that the early 20s have acquired "a new meaning and cultural significance" for the GenZ. The study reveals that the youngsters in the age bracket of 18 to 25 are changing the norms of "adulting".
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| Mam | Marketing |
| Tata Mumbai Marathon gets Oakley, Nature Valley, GoDaddy as sponsors |
The countdown to the 2019 edition of the IAAF Gold Label Tata Mumbai Marathon has begun with the organisers launching it on 9 January. With a unique theme of '#BeBetter' the marathon will take place on 20 January in Mumbai. The organisers announced that over 46,000 runners will be taking the roads of Mumbai for the marathon. The marathon is going to be a zero-waste event.
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| Mam | Media and Advertising |
| Tata Tea Gold's launches new campaign 'Dil Ko Na Kahoge To Pachhtaoge' |
Tata Tea Gold has launched a new campaign this New Year, highlighting the idea of 'dil ko na kahoge to pachtaoge'. The TVC, conceptualised by MullenLowe Lintas Group, narrates the story of a young girl, who is offered a job in a different city. Her heart is set on it as it would mean a better career, but her father insists that she tries for the same company in their own city.
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| Mam | Marketing |
| IDBI Federal Life launches #KeepMoving movement |
IDBI Federal Life Insurance, one of India's leading private life insurance companies, together with its brand ambassador, Sachin Tendulkar, has announced the launch of the #KeepMoving movement which aims to redefine the idea of fitness for India.
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| Mam | Media and Advertising |
| UCB appoints Jean-Charles de Castelbajac as artistic director |
Fashion designer Jean-Charles de Castelbajac has been appointed artistic director of the United Colors Of Benetton men's and women's collections. UCB chairman Luciano Benetton said, "We are happy to welcome Jean-Charles de Castelbajac into our big family. His experience, charisma, and ability to forecast tomorrow's social and fashion trends will constitute a great asset for our brand."
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