11 January 2019 | Volume 7 Issue No:26   Facebook Twitter YouTube YouTube
Mam | Marketing
Tinder study reveals Gen Z driven by self-discovery
Popular dating app Tinder has done a unique study on the youth population in India revealing that the early 20s have acquired "a new meaning and cultural significance" for the GenZ. The study reveals that the youngsters in the age bracket of 18 to 25 are changing the norms of "adulting".
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Marketing
Tata Mumbai Marathon gets Oakley, Nature Valley, GoDaddy as sponsors
The countdown to the 2019 edition of the IAAF Gold Label Tata Mumbai Marathon has begun with the organisers launching it on 9 January. With a unique theme of '#BeBetter' the marathon will take place on 20 January in Mumbai. The organisers announced that over 46,000 runners will be taking the roads of Mumbai for the marathon. The marathon is going to be a zero-waste event.
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Mam | Media and Advertising
Tata Tea Gold's launches new campaign 'Dil Ko Na Kahoge To Pachhtaoge'
Tata Tea Gold has launched a new campaign this New Year, highlighting the idea of 'dil ko na kahoge to pachtaoge'. The TVC, conceptualised by MullenLowe Lintas Group, narrates the story of a young girl, who is offered a job in a different city. Her heart is set on it as it would mean a better career, but her father insists that she tries for the same company in their own city.
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Mam | Marketing
IDBI Federal Life launches #KeepMoving movement
IDBI Federal Life Insurance, one of India's leading private life insurance companies, together with its brand ambassador, Sachin Tendulkar, has announced the launch of the #KeepMoving movement which aims to redefine the idea of fitness for India.
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Mam | Media and Advertising
UCB appoints Jean-Charles de Castelbajac as artistic director
Fashion designer Jean-Charles de Castelbajac has been appointed artistic director of the United Colors Of Benetton men's and women's collections. UCB chairman Luciano Benetton said, "We are happy to welcome Jean-Charles de Castelbajac into our big family. His experience, charisma, and ability to forecast tomorrow's social and fashion trends will constitute a great asset for our brand."
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  Cable TV | LCO
  Hathway, DEN, Siti reveal packs under new TRAI tariff order
  iWorld | OTT
  Hotstar adds offline watching feature for premium content
  Television | TV Channels
  Zee Kannada emerges a leader - a first-for the channel in 13 years
  MAM | Marketing
  Monkey Shoulder crowned No1 trending and bestselling brand
Television | TV Channels
TS Panesar, DSport's business head, steps down
MAM | Marketing
IDBI Federal Life launches #KeepMoving movement
MAM | Media and Advertising
Tata Tea Gold's launches new campaign 'Dil Ko Na Kahoge To Pachhtaoge'
- Twitter to bring new dashboard for enhanced political ad transparency in India

Source: ET

- Instagram's Digital Ad Share to Double Despite Facebook Issues

Source: Bloomberg Quint

- Met Sangeeta Bijlani during an ad shoot in 1985, it was love at first sight: Azharuddin

Source:India Today

- Beware! 9 million users affected by adware on Google Play apps

Source: Financial Express

- Austria says will tax internet giants 3 pct of ad revenue

Source: Reuters

- Kohli tops celeb list with $170.9m rpt $170.9m brand value in

Source: BS

- OMG Digital wins Mobiistar's digital and ATL media duties

Source: ETBrandEquity

- FB's Guide On How To Create Videos With Stills For Ads

Source: Exchange4Media

- Tendulkar face of IDBI's #KeepMoving fitness campaign

Source: Inside Sport

- 'Unwrap me' lingerie ad found to objectify women in Ad Standards ruling

Source: Mumbrella

- Hulu Goes In-House to Offer Ad Attribution

Source: Broadcasting Cable

- CBS Says Super Bowl Ad Slots Are Filling Up

Source: Variety

- Pepsi Plays For Laughs In Oddball UFO Ad Starring William H. Macy

Source: B&T

- Spotify explores adding sponsored playlists to advertising artillery

Source: Ad News

- Where the truth lies: advertising's role in the rise of fake news

Source: The Drum

- Redken Announces New Brand Ambassador

Source: American Salon

- Model with Down's Syndrome becomes brand ambassador for Benefit cosmetics

Source: Metro

- Rakuten Signs NBA Star Stephen Curry as Brand Ambassador

Source: Finance Magnates

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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