08 March 2018 | Volume 68 Issue No:11   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
Pepe Jeans launches India centric ad with Siddharth Malhotra
Ever since it stepped foot on Indian soil, Pepe Jeans has been a popular choice among youngsters looking for denim. Founded in 1973 in London by three Indian brothers (Arun, Nitin and Milan Shah), the brand today has its footprints across the globe.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Kumar Suryavanshi joins L&K Saatchi and Saatchi as ECD
Kumar Suryavanshi, erstwhile senior creative director, Ogilvy & Mather India, is moving on from the agency to join L&K Saatchi and Saatchi as executive creative director. Suryavanshi will be reporting to L&K Saatchi and Saatchi chief creative officer Delna Sethna.
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MAM | Media And Advertising
Ramakrishnan Hariharan joins Publicis India as creative head
Publicis India has strengthened its creative function with the appointment of Ramakrishnan Hariharan as the head of creative. Ram, as he is fondly known by his peers, will be based out of Mumbai and will report to Publicis India MD and CCO - South Asia Bobby Pawar.
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MAM | Media And Advertising
FoxyMoron to handle Aditya Birla Capital's digital account
FoxyMoron has been awarded the digital mandate for Aditya Birla Capital and its home finance, SME finance, corporate finance, personal finance, wealth management and life insurance businesses. The account was won following a multi-agency pitch.
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Television | TV Channels
Discovery Communications completes Scripps acquisition
Television | TV Channels
Stakeholders highlight need for sports education
Specials | Event-Coverage
Screen Density: Lessons from the world & Exploring new business models
Television | TV Channels
Attenborough and the Giant Dinosaur premiers march 11 on Sony BBC Earth
Television | TV Channels
EPIC celebrates iconic indian women this women's day
Regulators | People
ISRO, DoT turf wars delaying connectivity reach: govt official
Television | TV Channels
BARC partners Airtel Digital TV for return path data
iWorld | OTT
OTT platforms discuss need for regulation
- France wants a stop to sexist stereotypes in advertising
- Google India's #HerStoryOurStory campaign to showcase women's success tales

Source: ET Brand Equity

- See the Spot: Hunger Turns MS Dhoni Turns into a Warrior King
- How Brands Celebrated Women's Day This Year

Source: Ad Age India

- Tanishq takes solitaires beyond gifting, urges women to buy them in new digital campaign

Source: Live Mint

- Despite frequent criticism, the Israeli ad tech company Taboola's revenue is skyrocketing

Source: BI

- FIR filed against Raveena Tandon over shooting ad at Lingaraja Temple in Bhubaneswar

Source: NewsX

- Are brand campaigns more tactical than strategic about Women's Day?

Source: BS

- SHAREit eyes ad sales in India

Source: ET Tech

- At London ad conference, marketers continue digital media critiques
- Media buyers aren't seeing ad prices rise after Facebook news-feed changes

Source: Digiday

- Hulu's Interactive Ad Lets Viewers Buy Movie Tickets With a Remote Control

Source: Variety

- I can't stop playing Apple's clever new HomePod ad

Source: The Verge

- A Parkland student just replied to the NRA's terrible attack ad

Source: Salon

- Facebook ad costs spiked higher after a big change to its News Feed algorithm

Source: Recode

- Luke Messer launches his first TV ad in Indiana Senate primary

Source: Washington Examiner

- Wisconsin Gubernatorial Candidate Breastfeeds In Campaign Ad: 'This Is Real Life'

Source: Huffington Post

- Fox aims for 2 minutes of ad time per hour by 2020

Source: Fierce Cable

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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