13 March 2018 | Volume 68 Issue No:14   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
Flipkart launches digital campaign on new-age #PenguinDad
According to a report from Psychology Today 'Fathers and Their Impact on Children's Well-Being', children who have an involved father right from their birth are more likely to be emotionally secure, confident about exploring their surroundings, and, as they grow older, better social connections.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Pepsi celebrates food and friendship in latest campaign
What's life without a few good friends? What's friendship without gossip over good food? And what's good food without a chilled glass of Pepsi? Pepsi knows that mixing friendship, food and fun is the perfect recipe. And when you add in a chilled glass of the beverage to the mix, you get an unbeatable combo.
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MAM | Media And Advertising
Yatra promotes travel in evergreen Bollywood style
Online travel portal Yatra has launched its new series of advertisement commercials featuring brand ambassador Ranbir Kapoor. The new TVCs present two unique customer friendly features in an entertaining manner using evergreen Bollywood movie songs with tailored lyrics.
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MAM | Marketing
Indian ridesharing app Ola begins operations in Sydney
Following a successful launch in Perth, Indian ridesharing platform Ola has announced the official launch of its operations in Sydney, and has hired a local team to build partnerships and support driver-partners.
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Television | TV Channels
Mumbai Indians gets Goibibo as principal sponsor for IPL 2018
iWorld | OTT
Jon Favreau to write, produce 'Star Wars' for Disney's streaming service
Television | TV Channels
India set to roar in unision with the launch of the VIVO IPL 11 #BESTvsBEST Anthem
iWorld | OTT
Japan's most popular show Doctor-X is now streaming on ZEE5
Television | TV Channels
Paytm signs up as the official umpire partner for VIVO IPL for the next 5 Years
DTH | DTH Operator
DishTV launches 'Aapla Manoranjan' for marathi Viewers
Regulators | TRAI
TRAI-Star case back to Madras HC with SC rider
Television | TV Channels
Dsport not in the running for BCCI's media rights
iWorld | OTT
Gaurav Gandhi leaves Viacom18
- Flipkart's ad campaign takes a leaf out of the Emperor Penguin's habits to decode fatherhood
- Max Bupa aims to drive conversations around #HealthKiHabit with its new ad campaign

Source: ET Brand Equity

- Google Cloud Begins First Ad Push With NCAA March Madness
- Discovery and Scripps Approach Ad Buyers as One for the First Time

Source: Ad Age India

- Essence CEO Christian Juhl: Rise of video-streaming platforms will see ad dollars shifting
- Gaurav Gandhi quits Viacom18's streaming site Voot

Source: Live Mint

- Paytm is Umpire partner, 34 Star India brands to sponsor IPL broadcast

Source: BS

- Digital ads, social media hide political campaign messaging

Source: Indian Express

- I didn't expect Sania Mirza to be a part of such an ad

Source: Oddnaari

- What you need to know in advertising today

Source: BI

- Fox News launching new ad campaign: 'Real news. Real honest opinion'
- Tester touts bills Trump signed into law in new ad

Source: The Hill

- Scripps Knows Why Viewers Like Watching Ads on Its Channels
- Trend Towards Cutting Ad Clutter Picks Up Steam

Source: B&C

- Discovery, Newly Merged With Scripps, Will Tout Live Viewing in Upfront Talks

Source: Variety

- Lanhydrock National Trust ad sparks storm in a cream tea scone

Source: The Drum

- London transport body bans ad urging businesses to leave UK for France post-Brexit

Source: CNBC

- Honest ad for 'death trap' used car goes viral and works

Source: Fox News

- Once you see this twisted phone ad, you may never be the same again

Source: Cnet

- French Brexit ad banned on London's tube and buses

Source: CNN

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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