25 June 2018 | Volume 6 Issue No:88   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
Mam | Marketing
Need for condom brands to target the rural audience
Sex is perhaps the most rampant taboo in India. Despite the economic and technological advancements, sexual discourse in the country is yet to witness a significant evolution. From sex education in school to conversations at home, the country in a sense continues to avoid addressing the elephant in the room.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Marketing
Yardley launches new range of floral perfumes
Yardley, a heritage personal care brand from Wipro Consumer Care and Lighting has launched an array of daily wear perfumes. The Modern Indian Woman, who is a perfect amalgamation of beauty, confidence, and elegance, inspires this contemporary range of Eau De Cologne from The House of Yardley.
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Mam | Media And Advertising
Kotak Mahindra Bank launches campaign with Ranveer Singh for 811 account
Kotak Mahindra Bank has launched its 811 campaign - #IndiaInvited. The campaign features Bollywood actor Ranveer Singh along with people from all walks of life, across age, gender, profession, religion, physical appearance, including an acid attack survivor, among others.
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Mam | Media And Advertising
MediaCom wins Media Network of the Year at Cannes Lions 2018
MediaCom has been named Media Network of the year at the 2018 Cannes Lions Festival. The agency's work for Tesco in the UK landed the Grand Prix for Excellence in Media Planning, while campaigns for P&G's Gillette in Israel added two Silver Lions and a Bronze Lion.
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Mam | Media And Advertising
Louis Philippe launches new ad campaign #RiseAboveTheRest
One of India's leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.
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iWorld | OTT
Jonathan Friedland, Netflix PR chief, sacked over racial slur
Cable TV | MSO
Sony to bring Pictures, TV division under one roof
Television | TV Channels
History TV18 to release third film in 'Special Operations India' series
Television | TV Channels
MN+ to air Indian Television premier of 'Tulip Fever'  
iWorld | OTT
Telco apps emerging as one-stop destinations in India: Report
Television | TV Channels
Zee Tamil strengthens its weekend programming
iWorld | OTT
YouTube introduces new initiatives to help creators earn more
- 'Indian ad spends to grow faster in thriving economy'
- #MeToo leaves its mark: Ad world bats for gender rights, Tarana Burke star attraction at Cannes Lions festival

Source: ET

- Corpn to give ad rights to companies

Source: TOI

- Ad spending in India to grow 12.5% in 2018: report

Source: Live Mint


- Doom and gloom in advertising? I don't see it, says IPG boss Michael Roth

Source: ET Brand Equity

- Transition: 39 ad hoc teachers in BDU colleges may lose jobs

Source: TOI

- Burger King says sorry for Russian World Cup pregnancy ad

Source: The Hindu

- Sikkim Government Announces AR Rahman as its Brand Ambassador

Source: News18

- This Ad-Blocking Web Browser Gives Away Free Cryptocurrency To You, If You Agree To See Its Ads

Source: India Times



- Scott Morrison says government 'not for the big end of town'

Source: The Guardian

- Netflix Launches Ad Showcasing Black Talent On Heels Of N-Word Controversy

Source: Deadline

- Domain Signs Sponsorship Deal With Cricket Australia, Flags Redundancies & Ad Sales Changes

Source: B&T

- Alaska Ad: First Quantum Was Right to Dump the Pebble Mine

Source: NRDC

- Ad to promote Scarborough school budget violated law

Source: Press Herald

- Neither fair, nor lovely: Two Indian firms are fighting over a fairness cream ad

Source: QZ

- Government U-turns: it will consider junk food TV ad ban under new plan to curb child obesity

Source: The Drum

- Ad man Sorrell takes aim at WPP over his exit on Cannes stage

Source: Reuters

- Cannes Lions advertising 2018: Yachts, suites and beaches -courtesy of Google, Facebook, Spotify and Twitter

Source: CNBC

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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